2.1 Hyperreal creation. We will use your data to create your hyperreal avatar.

2.2 Hyperreal use. We will not make any use of your hyperreal avatar without your prior consent.

2.3 Training models. Should you give us consent via the Platform to do so, we may use your data for the training of our general models for future hyperreal avatar creation.

2.4 Platform support/enquiry information. We process your data in pursuit of our legitimate interests in responding to your enquiry and in order to improve our Services (such as where you notify us of a problem or a Platform issue).

2.5 Platform analytics. We may collect your data so that we can understand usage of our Platform, analyse and improve our Platform and develop new Services or new parts thereof. In many cases the data would be aggregated and/or anonymised so that it would not identify you. To the extent this data includes your personal data, we rely upon your prior consent before processing it.

2.6 Newsletters, updates and marketing messages. We may process your data to make suggestions and recommendations to you and other users of the Platform about: (a) our Services, and (b) to give you information and news from time to time.

3.1 You have certain rights over the way we process personal data relating to you. We aim to comply without undue delay, and within one month at the latest, in response to any requests submitted by you to us:

1. (a) for a copy of personal data we are processing about you and/or to have inaccuracies corrected
2. (b) to restrict, stop processing, or to delete your personal data
3. (c) for a machine-readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer
4. (d) to make a complaint to a data protection regulator. You may contact them at: https://ico.org.uk/concerns/.

3.2 To make a request in relation to any of the aforementioned rights, please send your request to support@metaphysic.ai

3.3 You may request deletion of your personal data by deleting your Account entirely via the Platform. You can also decide to remove some of your personal data via your Account such as images of you. Within twenty-four (24) hours of your Account deletion, we shall delete Your Raw Data and Hyperreal avatar we have on file except if we are required to keep any data for a certain period of time under applicable laws.

4.1 We will share your personal data with third parties only in the ways described in this Policy.

4.2 Government authorities. We may disclose your personal data to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

4.3 Potential acquirers or investors. If we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the personal data we hold may be included as part of that sale, in which case you will be notified via email, your account and/or a prominent notice on the Platform of any changes in ownership or use of your personal data, as well as any choices you may have.

4.4 Enforcement. We may also disclose your personal information to third parties in order to enforce or apply the terms of agreements, to investigate potential breaches, or to protect the rights, property or safety of us, our personnel or customers, or others

5.1 We will only hold data about you for as long as necessary, bearing in mind the purpose for which that data was collected, or as otherwise described in this Policy.

6.1 If you follow a link from the Services to any third party websites, you should be aware that those websites may have their own privacy policies. We do not accept any responsibility or liability for those websites.

6.2 We may make changes to this Policy in the future, which will be posted on this page. You should check this page from time to time to ensure you are aware of any changes. Where appropriate we may notify you of changes by email.

6.3 All questions, comments or enquiries should be directed to us. We will try to respond to you within 48 hours or otherwise within a reasonable time.

Cookies (and equivalent devices in the context of mobile devices) are small text files that are placed on your computer or device by websites that you visit and mobile applications you use. They are widely used in order to make websites and platforms work, or work more efficiently, as well as to provide information to the owners of the sites and platforms. The below explains the main cookies we use in our platform Every Anyone (Platform) and why.

Some cookies may be set by third parties when you visit the Platform. These third parties may be suppliers who partner with us to deliver our services. These cookies are controlled by third parties, so please check these third-party websites for more information about these cookies and how to manage them.

If you share our content with friends through social networks – such as Facebook and Twitter – you may be sent cookies from these third party websites and services. We can’t control the setting of these cookies, so we suggest you check the third-party websites and services for more information about their cookies and how to manage them.

Most web browsers and mobile devices allow some control of most cookies and similar devices through the browser and mobile device settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org.

Find out how to manage cookies on popular browsers:

• Google Chrome
• Microsoft Edge
• Mozilla Firefox
• Microsoft Internet Explorer
• Opera
• Apple Safari

To find information relating to other website browsers, visit the browser developer’s website. Your mobile or tablet device provider may also provide you with additional cookie and browser control options, which may be available to you in your device settings – please consult your device settings for such device-specific controls (if applicable).

To find out more about Google Analytics and to learn how to opt out, please visit:

• How Google uses data when you use our partners’ sites or apps
• https://tools.google.com/dlpage/gaoptout/