Ahrefs
SEO
SEO toolset built on one of the largest independent backlink and keyword indexes.
Software Discovery & Intelligence
Discover software worth using.
Independent software data, recommendations and comparisons for modern businesses. Every profile records its sources - and the date we last checked them.
Free, and reviewed by a person. How we work →
- Software profiles
- 134
- Comparison guides
- 9
- Categories
- 13
- Data last checked
- Aug 2026
Browse by category
Every category page lists prices, free plans and API availability side by side.
AI
Assistants, generation, agents and AI infrastructure.
35 productsMarketing
Email, automation, content and campaign tooling.
61 productsSEO
Keyword research, technical audits, rank tracking and link data.
16 productsSales
CRM, outbound, enrichment and revenue operations.
28 productsDevelopment
Hosting, deployment, editors and developer platforms.
52 productsProductivity
Docs, notes, project tracking and internal knowledge.
65 productsDesign
Interface design, prototyping, brand and visual assets.
20 productsEcommerce
Online stores, payments, checkout and retail operations.
10 productsFinance
Accounting, invoicing, expenses, payroll and financial reporting.
15 productsSupport
Help desks, ticketing, service management and customer messaging.
11 productsHR
People operations, payroll, hiring and workforce management.
07 productsAnalytics
Business intelligence, dashboards, reporting and data modelling.
26 productsSecurity
Identity, access management, monitoring and data protection.
06 productsFeatured profiles
Verified facts, editorial assessment, and what each product is not for.
Asana
Productivity
Work management for teams that have outgrown a board but not hired a PM.
ChatGPT
AI
General-purpose AI assistant for writing, analysis, coding and research.
Claude
AI
AI assistant built by Anthropic, strongest on long documents, careful writing and code.
GitHub
Development
Where most of the world's code, and most of its collaboration, actually lives.
Google Workspace
Productivity
Browser-first productivity suite built around Gmail, Drive and real-time documents.
Comparison guides
Ranked, criteria-first, and priced at realistic volumes.
7 tools compared
Best customer support software in 2026
Independent comparison of FreeScout, Chatwoot, Help Scout, Freshdesk, Intercom, Zendesk and Front on the year-one cost of ten agents on a tier that includes messaging and a help centre, free tiers, AI charges and seat caps.
Updated 20 August 2026
7 tools compared
Best ways to build a startup website in 2026
Independent comparison of WordPress.com, Astro, Wix, Webflow, Squarespace, Framer and Next.js on Vercel, scored on three-year cost for a site with a blog and three editors, CMS ceilings, the cost of a third editor and what the output exports to.
Updated 20 August 2026
6 tools compared
Best accounting software for small business in 2026
Independent comparison of Wave, Zoho Books, Akaunting, Xero, FreshBooks and QuickBooks Online on the annual cost of three users, what a fourth costs, free-tier caps, payroll charged on top and price rises already announced.
Updated 19 August 2026
8 tools compared
Best AI assistants for work in 2026, by what you can buy and predict
An independent comparison of eight AI assistants for work - ChatGPT, Claude, Gemini, Microsoft Copilot, Mistral, Perplexity, Grok and DeepSeek - scored on seat price, business route, published usage limits, modalities and free tier, with every figure read from the vendor's own page.
Updated 19 August 2026
9 tools compared
Best CRM software in 2026, priced on what the contract actually says
An independent comparison of nine CRMs - HubSpot, Pipedrive, Zoho, Salesforce, Dynamics 365, Attio, Close, folk and Twenty - scored on what five seats cost for a year, the step to the next tier, free tiers, billing flexibility and whether you can own the software.
Updated 19 August 2026
10 tools compared
Best design tools in 2026, by the job and what it actually costs
An independent comparison of ten design tools across six jobs - interfaces, collateral, print, drawing, motion and AI generation - scored on published prices, platforms, ownership terms, collaboration and what the AI costs, with the seat maths and exit costs worked out.
Updated 19 August 2026
6 tools compared
Best email marketing software in 2026, measured at your list size
An independent comparison of email marketing platforms on cost measured at 1,000, 10,000 and 50,000 contacts, read by walking each vendor's own pricing control - covering Brevo, Kit, Loops, MailerLite, Mailchimp and Klaviyo.
Updated 19 August 2026
9 tools compared
Best project management software in 2026
Independent comparison of nine project management tools on the annual cost of five and twenty seats, seat minimums and blocks, free-tier limits, what AI costs on top of the plan, and which can be self-hosted.
Updated 19 August 2026
11 tools compared
Best AI SEO tools in 2026, priced by the job you need doing
An independent comparison of eleven AI SEO products - prompt trackers, content optimisers, SEO platforms and content-ops automation - scored on published prices and published limits, with the cheapest route to tracking your own prompts worked out for each one.
Updated 18 August 2026
For founders
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From the blog
SaaS buying
Founder Digital Hygiene Is a Procurement Habit
The digital habits that measurably change a startup's monthly software outflow are procurement habits, not attention habits. What the 102 profiles we track show about billing units, annual billing bases, seat minimums and published exit terms.
18 August 2026
SaaS buying
How to Read a SaaS Pricing Page (and Find the Real Cost)
The advertised price on a SaaS pricing page is rarely what you pay. Here are the eight places the real cost hides, and the questions that surface it before you sign.
4 August 2026
SaaS buying
When to Use a SaaS Free Trial vs a Free Plan
Free trials and free plans answer different questions. Use a trial to test whether a tool works at your real volume; use a free plan to test whether you will adopt it at all.
28 July 2026
Software worth knowing about - once a week
New profiles, price changes we've spotted and one comparison worth reading. No sponsored placements in the email body. Unsubscribe in one click.