Moz Pro is an SEO platform covering keyword research, rank tracking, site auditing and link analysis. It originated Domain Authority, still the most quoted third-party authority metric, and remains a solid mid-tier option, though Ahrefs and Semrush have overtaken it on data depth.
Moz Pro: the short answer
Every line below is drawn from facts verified on 9 August 2026.
- What it is
- The SEO platform that invented Domain Authority, now the third choice
- Best for
- Individuals and small businesses managing a few sites
- Starts at
- Starter $49/month; Standard $99/month, or $79/month billed yearly
- Free option
- No free plan, 30 days trial
- Biggest strength
- Domain Authority is still the most widely quoted authority metric
- Biggest drawback
- Backlink index is smaller and less fresh than Ahrefs
- Closest alternative
- Ahrefs - Much stronger backlink index and the better choice for link research
- True annual cost
- from $588 a year at the cheapest paid tier
Moz Pro at a glance
| Best for | Individuals and small businesses managing a few sites, Teams that report using Domain Authority, Local SEO, alongside Moz Local |
|---|---|
| Category | SEO, Marketing, Analytics |
| Starting price | Starter $49/month; Standard $99/month, or $79/month billed yearly |
| Free plan | No |
| Free trial | 30 days |
| Pricing model | subscription |
| Company | Moz, part of Ziff Davis |
| Founded | 2004 |
| Headquarters | Seattle, Washington, United States |
| Founders | Rand Fishkin, Gillian Muessig |
| Platforms | Web |
| Public API | Yes |
| Browser extension | Yes |
| Mobile apps | None |
| Self-hosting | No |
| Affiliate programme | No |
| Data source | Vendor pricing page and public records |
| Last checked | August 2026 |
Moz Pro pricing
Prices below were read from the vendor's own pricing page on 9 August 2026. Pricing model: subscription. Free trial: 30 days.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Starter | $49 | per month | Entry-level plan for individuals managing a single website |
| Standard | $99 | per month | $79/month billed yearly, $950 first year. 2 AI content briefs a month |
| Medium | $179 | per month | $143/month billed yearly, $1,719 first year. 10 AI content briefs |
| Large | $299 | per month | $239/month billed yearly, $2,868 first year. 50 AI content briefs |
| Extra seats | $49 | per month | per user - Additional user seats are $49 a month on any plan level |
What Moz Pro actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above multiplied out to twelve months, per seat or unit where the plan is charged that way.
| Plan | Monthly | Over 12 months |
|---|---|---|
| Starter | $49 | $588 |
| Standard | $99 | $1188 |
| Medium | $179 | $2148 |
| Large | $299 | $3588 |
| Extra seatsper user | $49 | $588 |
Which Moz Pro plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You manage a single website as an individual | Starter | $49 a month, and the cheapest credible entry into a full SEO platform. |
| You report using Domain Authority | Standard | $79 billed yearly gets you the primary source of the metric your clients quote. |
| You need more than two AI content briefs a month | Medium | Standard includes two, which is not a workflow. Medium includes ten. |
| You have a team | Budget for seats separately | Extra users are $49 a month each on every plan, so a three-person team is well above the headline price. |
| Backlink research is your main job | Do not buy Moz Pro | Ahrefs' index is materially larger and fresher, and that gap is decisive for link work. |
Verdict by who you are
Small business owner doing own SEOCompare first
Starter at $49 is affordable, though Semrush and Ahrefs offer more per dollar at higher tiers.
Agency reporting to clientsCompare first
Worth it if your reports are built around Domain Authority. Otherwise Ahrefs or Semrush give better data for the money.
Technical SEONo
Screaming Frog or Sitebulb crawl better for far less, and Ahrefs wins on data.
Link builderNo
The index is smaller and less fresh than Ahrefs, which is the whole job.
Should you buy Moz Pro?
Buy Moz Pro if…
- Individuals and small businesses managing a few sites
- Teams that report using Domain Authority
- Local SEO, alongside Moz Local
Do not buy Moz Pro if…
- Serious competitive backlink research
- Agencies needing large keyword and crawl quotas
- Anyone who has already learned Ahrefs or Semrush
Key features
- Domain Authority and Page Authority metrics
- Keyword Explorer with difficulty and priority scoring
- Rank tracking across search engines and locations
- Site Crawl for technical issue detection
- Link Explorer backlink index
- On-page grader with recommendations
- AI content briefs, metered per plan
- MozBar browser extension
Integrations
- Google Analytics and Search Console
- Google Business Profile, via Moz Local
- Moz API
- CSV and PDF export
Moz Pro screenshots
Captured by us in August 2026 at 1440px, unedited. Interfaces change, so these show the product as it looked on the date we verified this profile. Vendors localise pricing by visitor region, so a pricing screenshot may display a different currency to the USD figures recorded above.
Our assessment
Moz Pro is a competent platform living on a metric it invented. Domain Authority remains the number clients and colleagues quote, and if your reporting is built around it Moz is the authoritative source. Keyword Explorer's priority scoring is genuinely well designed, and at $49 the Starter plan is the cheapest credible entry into a full SEO platform. The problem is that Ahrefs and Semrush pulled ahead on the things that matter most, particularly backlink index size and freshness, and Moz's pricing does not undercut them enough to compensate at the upper tiers. Watch the seat cost too: additional users are $49 a month on every plan, so a small team pays more than the headline suggests.
What works in Moz Pro
- Domain Authority is still the most widely quoted authority metric
- Starter at $49 is the cheapest credible full-platform entry
- Keyword priority scoring is thoughtfully designed
- Yearly billing saves 20%
What doesn't
- Backlink index is smaller and less fresh than Ahrefs
- Additional seats cost $49 each per month on every plan
- AI content briefs are tightly metered, at 2 a month on Standard
- Upper tiers cost close to competitors that offer more
EveryAny Decision Score
Scored by dimension rather than averaged into one number, because the trade-offs are the useful part. 3 of these 8 dimensions are calculated from verified facts by published formula; the rest are editorial judgement, labelled as such. How each score is calculated.
- Cost position4/10
derivedentry tier at $49 a month against a category median of $49 across 5 comparable tools
- Portability5/10
derivedpublic API
- Subscription flexibility6/10
derivedfree trial, subscription, monthly billing
- Feature depth6/10
editorialeditorial judgement, reviewed at last check
- Ease of learning8/10
editorialeditorial judgement, reviewed at last check
- Collaboration5/10
editorialeditorial judgement, reviewed at last check
- AI capability5/10
editorialeditorial judgement, reviewed at last check
- Professional adoption7/10
editorialeditorial judgement, reviewed at last check
What leaving Moz Pro would cost
moderate lock-in
Calculated as 10 minus a portability score of 5, built from four signals (self-hosting, a public API, open-source licensing and a documented export path) . Moz Pro scores on: public API. Formula.
Moz Pro competitors and alternatives
| Alternative | Why you might pick it instead |
|---|---|
| Ahrefs | Much stronger backlink index and the better choice for link research. |
| Semrush | Broader toolset covering paid search and competitor advertising. |
| Screaming Frog | Far cheaper if technical crawling is all you actually need. |
Ahrefs
SEO
SEO toolset built on one of the largest independent backlink and keyword indexes.
Semrush
SEO
All-in-one SEO, PPC and competitive research platform for marketing teams.
The ladder, monthly against yearly
Moz advertises a 20% yearly discount, and the difference is substantial enough to matter:
| Plan | Monthly | Yearly equivalent | First-year total |
|---|---|---|---|
| Starter | $49 | Not advertised | Not advertised |
| Standard | $99 | $79/month | $950 |
| Medium | $179 | $143/month | $1,719 |
| Large | $299 | $239/month | $2,868 |
Additional user seats are $49 a month on any plan level. That is the line most easily missed: a three-person team on Standard is $79 plus two seats at $49, so $177 a month on yearly billing, not $79.
The Starter plan at $49 a month is mentioned separately rather than shown in the main comparison, and is described as being for individuals managing a single website.
AI content briefs are the metered resource
Standard includes 2 per month, Medium 10, Large 50. If content briefing is why you are considering Moz, that quota is the real plan selector, and two a month is not a workflow.
Domain Authority is the honest reason to pay
DA is Moz’s proprietary metric, and it won. Clients ask about it, prospects quote it, and link sellers price against it. Whatever you think of using a single number to describe a domain, it is the number in circulation, and Moz is where it comes from.
If your reporting or your client conversations reference DA, having the primary source is worth something. That is a communication argument rather than a data-quality one, and it is the strongest thing Moz has.
Where Ahrefs and Semrush win
Backlink data. Ahrefs crawls more and refreshes faster, and for competitive link research that gap is decisive. Semrush covers paid search, competitor advertising and a wider toolset for similar money.
Moz’s position is now the cheaper entry point and the DA source of record. Both are real, and neither makes it the best platform.
Moz Pro questions, answered
- Is Moz Pro worth it?
- Moz Pro is a competent platform living on a metric it invented.
- How much does Moz Pro cost?
- Starter $49/month; Standard $99/month, or $79/month billed yearly. The cheapest paid tier we recorded works out at $49 a month, or $588 over a year. Verified against the vendor's pricing page.
- Does Moz Pro have a free plan or free trial?
- Moz Pro has no free plan. A free trial is available: 30 days.
- What is the best Moz Pro alternative?
- It depends on the job. Ahrefs: Much stronger backlink index and the better choice for link research. Semrush: Broader toolset covering paid search and competitor advertising. Screaming Frog: Far cheaper if technical crawling is all you actually need.
- Can I self-host Moz Pro?
- No. Moz Pro is a hosted service only, so your data lives on the vendor's infrastructure.
Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme
- Company details
What has changed
-
August 2026
- Pricing re-verified, including the $49 per-seat charge on every plan level
- Added plan picker and verdicts
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- Moz Pro pricing - checked 9 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.
