Apollo.io
Sales
B2B contact database combined with outbound sequencing and light CRM.
Checked Aug 2026
Category
Sales software
CRM, outbound, enrichment and revenue operations.
We currently cover 11 products classified primarily as sales software, plus 17 more that cover it as a secondary capability. Prices below are the vendors' own published figures, checked in August 2026.
Compare sales tools
| Product | Best for | Starting price | Free plan | Trial | API |
|---|---|---|---|---|---|
| Apollo.io | Small outbound sales teams on a budget | Free; Basic from $49/user/month | Yes | 14 days on paid tiers | Yes |
| Attio | Startups whose sales process does not fit a standard pipeline | Free for up to 3 seats; Plus $35 per user/month billed annually ($44 monthly) | Yes | - | Yes |
| Clay | Outbound teams building highly targeted prospect lists | Free with 100 data credits/month; Launch $167/month | Yes | 14 days | Yes |
| Close | Teams whose sales motion is calling and emailing at volume | Solo $9 per user/month billed annually ($19 monthly); Essentials $35 ($49 monthly) | No | Free trial with no credit card, plus a 30-day money-back guarantee | Yes |
| folk | Agencies, consultancies and investors managing relationships rather than pipelines | Standard $24 per member/month billed annually ($30 monthly); Premium $48 ($60 monthly) | No | Free trial offered through the vendor's "Try for free" flow; length not stated on the pricing page | Yes |
| HubSpot | B2B teams wanting marketing and sales on one record | Free CRM; Starter from $7/month per seat billed annually ($20 monthly) | Yes | 14 days on most Professional products | Yes |
| Microsoft Dynamics 365 | Enterprises already committed to Microsoft 365 and Azure | Sales Professional from $65.00 per user/month | No | 30 days | Yes |
| Pipedrive | Small and mid-sized sales teams wanting a pipeline that works immediately | Lite from $14 per seat/month billed annually | No | 14 days | Yes |
| Salesforce | Mid-market and enterprise sales organisations | Free Suite at $0; Starter Suite from $25 per user/month | Yes | 30 days | Yes |
| Twenty | Teams who want to own the CRM rather than rent it | Pro $9 per user/month; Organization $19; self-hosting available | No | Free trial with no credit card, length not stated on the pricing page | Yes |
| Zoho CRM | Small and mid-sized sales teams on a real budget | Free for up to 3 users; Standard from $14 per user/month billed annually | Yes | 15 days | Yes |
Profiles
Attio
Sales
A CRM built on your own data model, free for three seats and $35 a seat after that.
Checked Aug 2026
Clay
Sales
Data enrichment as a spreadsheet, billed by credit rather than seat.
Checked Aug 2026
Close
Sales
A CRM built around the phone, with AI credits metered per seat.
Checked Aug 2026
folk
Sales
A lightweight relationship CRM, priced per member with credits for enrichment and messaging.
Checked Aug 2026
HubSpot
Sales
CRM platform bundling marketing, sales, service and CMS around one contact record.
Checked Aug 2026
Microsoft Dynamics 365
Sales
CRM and ERP applications for organisations already standardised on Microsoft.
Checked Aug 2026
Pipedrive
Sales
A sales pipeline, done properly, and deliberately nothing else.
Checked Aug 2026
Salesforce
Sales
The enterprise CRM standard, extended into a full customer platform.
Checked Aug 2026
Twenty
Sales
An open-source CRM you can self-host, priced from $9 a user on its managed cloud.
Checked Aug 2026
Zoho CRM
Sales
A capable CRM at roughly a fifth of what the market leaders charge.
Checked Aug 2026
Also covers sales
These products are classified elsewhere but include meaningful sales capability.
Asana
Productivity
Work management for teams that have outgrown a board but not hired a PM.
Checked Aug 2026
Brevo
Marketing
Priced on sends, not contacts, which changes everything for large lists.
Checked Aug 2026
Cal.com
Productivity
Open-source scheduling you can host yourself.
Checked Aug 2026
Calendly
Productivity
The end of "does Tuesday at three work for you?"
Checked Aug 2026
DocuSign
Productivity
Electronic signatures, and the agreement workflow around them.
Checked Aug 2026
Freshdesk
Support
Zendesk's job at roughly a third of Zendesk's price.
Checked Aug 2026
Hootsuite
Marketing
The incumbent in social media management, priced like one.
Checked Aug 2026
Intercom
Support
Customer messaging that reinvented itself around an AI agent.
Checked Aug 2026
Mailchimp
Marketing
Email marketing and automation platform aimed at small and mid-sized businesses.
Checked Aug 2026
Microsoft 365
Productivity
Cloud productivity suite bundling Office apps, email, storage and security.
Checked Aug 2026
Microsoft Teams
Productivity
Chat, meetings and calling built into the Microsoft 365 stack.
Checked Aug 2026
monday.com
Productivity
A colourful work OS you configure rather than adopt.
Checked Aug 2026
Oracle NetSuite
Finance
Cloud ERP for companies that have outgrown accounting software.
Checked Aug 2026
Shopify
Ecommerce
The default platform for running an online store without running infrastructure.
Checked Aug 2026
Tableau
Analytics
Visual analysis for people who explore data rather than report it.
Checked Aug 2026
Zendesk
Support
Customer support ticketing that grew into a full service platform.
Checked Aug 2026
Zoom
Productivity
Video meetings that still work when the network does not.
Checked Aug 2026
Sales comparison guides
9 tools compared
Best CRM software in 2026, priced on what the contract actually says
An independent comparison of nine CRMs - HubSpot, Pipedrive, Zoho, Salesforce, Dynamics 365, Attio, Close, folk and Twenty - scored on what five seats cost for a year, the step to the next tier, free tiers, billing flexibility and whether you can own the software.
Updated 24 August 2026