Ahrefs
SEO
SEO toolset built on one of the largest independent backlink and keyword indexes.
Checked Aug 2026
Category
SEO software
Keyword research, technical audits, rank tracking and link data.
We currently cover 14 products classified primarily as seo software, plus 2 more that cover it as a secondary capability. Prices below are the vendors' own published figures, checked in August 2026.
Compare seo tools
| Product | Best for | Starting price | Free plan | Trial | API |
|---|---|---|---|---|---|
| Ahrefs | Link building and backlink analysis | Free plan available; paid from $29/month (Starter) | Yes | - | Yes |
| AirOps | Content teams automating repetitive production and refresh work at volume | Not disclosed; AirOps publishes plan limits but no plan prices | No | 14 days on the Scale feature set, no payment details required until the trial ends | Yes |
| Clearscope | Content teams with more writers than budget for seats | Essentials $129/month; Business $399/month | No | 14 days | No |
| Frase | Solo operators and small teams who want one tool instead of four | Starter $49/month, or $39/month billed yearly; Professional $129/month | No | 7 days, no credit card, on Professional features | Yes |
| Google Search Console | Anyone who owns a website, without exception | Free | Yes | - | Yes |
| Moz Pro | Individuals and small businesses managing a few sites | Starter $49/month; Standard $99/month, or $79/month billed yearly | No | 30 days | Yes |
| Otterly.ai | Solo marketers and small teams testing whether AI visibility matters to them | Lite $29/month, or $25/month billed yearly; Standard $189/month | No | Stated on the pricing FAQ, length not published | Yes |
| Peec AI | Marketing teams that need AI-visibility reporting shared widely | Starter $80/month billed yearly; Pro $205/month billed yearly | No | Offered through the vendor's "Start free trial" flow; length not stated on the pricing page | Yes |
| Profound | Enterprise brands running answer engine optimisation as a funded programme | Starter $99/month billed yearly; Growth $399/month billed yearly | No | Offered on Growth through the vendor's "Try for free" flow; length not stated on the pricing page | Yes |
| Screaming Frog SEO Spider | Technical SEO audits and site migrations | Free up to 500 URLs; licence $279 per user/year | Yes | - | No |
| Scrunch | Teams that want the site-side work as well as the tracking | Core $250/month | No | 7 days | Yes |
| Semrush | In-house SEO and marketing teams | Free plan available; paid from $139/month (SEO) | Yes | Offered through the vendor's "Try for free" flow; length not stated on the pricing page | Yes |
| Sitebulb | Agencies producing technical SEO audits for clients | Lite $18/month for 1 user; Pro $42/month | No | 14 days | No |
| Surfer | Content teams optimising drafts against the current search results | Discovery $49/month billed yearly; Standard $99/month billed yearly | No | Offered through the vendor's "Start for Free" flow; length not stated on the pricing page | Yes |
Profiles
AirOps
SEO
Content operations automation for AI search, with no price on the pricing page.
Checked Aug 2026
Clearscope
SEO
Content optimisation with unlimited users, now tracking prompts as well as keywords.
Checked Aug 2026
Frase
SEO
Research, draft, optimise, publish and monitor, priced from $49 a month.
Checked Aug 2026
Google Search Console
SEO
The only source of truth about how Google actually sees your site.
Checked Aug 2026
Moz Pro
SEO
The SEO platform that invented Domain Authority, now the third choice.
Checked Aug 2026
Otterly.ai
SEO
The cheapest way to start measuring whether AI answers mention you.
Checked Aug 2026
Peec AI
SEO
AI search analytics priced by prompts, with unlimited users on every plan.
Checked Aug 2026
Profound
SEO
Answer engine optimisation for brands that treat AI visibility as a programme.
Checked Aug 2026
Screaming Frog SEO Spider
SEO
A desktop crawler that finds more technical problems than tools ten times the price.
Checked Aug 2026
Scrunch
SEO
Treats AI visibility as an agent experience problem, and audits the site as well as the answers.
Checked Aug 2026
Semrush
SEO
All-in-one SEO, PPC and competitive research platform for marketing teams.
Checked Aug 2026
Sitebulb
SEO
A technical SEO crawler that explains why each issue matters.
Checked Aug 2026
Surfer
SEO
Content optimisation scored against what already ranks, now with AI-answer tracking attached.
Checked Aug 2026
Also covers seo
These products are classified elsewhere but include meaningful seo capability.
SEO comparison guides
11 tools compared
Best AI SEO tools in 2026, priced by the job you need doing
An independent comparison of eleven AI SEO products - prompt trackers, content optimisers, SEO platforms and content-ops automation - scored on published prices and published limits, with the cheapest route to tracking your own prompts worked out for each one.
Updated 24 August 2026