Metabase
Analytics
Business intelligence simple enough that non-analysts actually use it.
Category
Analytics software
Business intelligence, dashboards, reporting and data modelling.
We currently cover 5 products classified primarily as analytics software, plus 17 more that cover it as a secondary capability. Prices below are the vendors' own published figures, checked in August 2026.
Compare analytics tools
| Product | Best for | Starting price | Free plan | Trial | API |
|---|---|---|---|---|---|
| Metabase | Teams that want non-analysts querying data safely | Open Source free and self-hosted; Starter $100/month plus $6 per user | Yes | 14 days | Yes |
| Microsoft Power BI | Organisations already running Microsoft 365 and Azure | Pro from $14.00 per user/month | Yes | 60 days on Pro | Yes |
| Qualtrics | Academic and market research needing statistical rigour | Not published. Qualtrics quotes every customer individually | Yes | - | Yes |
| SurveyMonkey | Customer and employee feedback at moderate volume | Free plan available; Team Advantage from €30 per user/month, 3 users minimum | Yes | - | Yes |
| Tableau | Analysts doing exploratory visual analysis | Tableau Standard starting at $15 per user/month, annual contract required | No | 14 days | Yes |
Profiles
Microsoft Power BI
Analytics
Business intelligence priced low enough that finance stopped arguing.
Qualtrics
Analytics
Enterprise experience management, with no published price at all.
SurveyMonkey
Analytics
The survey tool everyone recognises, which is most of the point.
Tableau
Analytics
Visual analysis for people who explore data rather than report it.
Also covers analytics
These products are classified elsewhere but include meaningful analytics capability.
Airtable
Productivity
A relational database wearing a spreadsheet's interface.
beehiiv
Marketing
Newsletter infrastructure that takes nothing from your subscription revenue.
Coda
Productivity
Documents that behave like applications, now sold as Superhuman Docs.
Datadog
Development
Observability that sees everything, including your budget.
Google Search Console
SEO
The only source of truth about how Google actually sees your site.
Grafana Cloud
Development
Managed hosting for the open-source observability stack you already know.
Hootsuite
Marketing
The incumbent in social media management, priced like one.
Klaviyo
Marketing
Ecommerce marketing that knows what each customer bought.
Later
Marketing
Visual-first scheduling, priced by social sets rather than seats.
Moz Pro
SEO
The SEO platform that invented Domain Authority, now the third choice.
New Relic
Development
Observability billed on two axes: gigabytes ingested and people watching.
Omnisend
Marketing
Ecommerce email and SMS aimed squarely at Klaviyo's price tag.
Perplexity
AI
An answer engine that shows its sources, which is the whole point.
Sitebulb
SEO
A technical SEO crawler that explains why each issue matters.
Smartsheet
Productivity
Enterprise work management for organisations that think in spreadsheets.
Sprout Social
Marketing
Enterprise social management priced per seat, and priced high.
Typeform
Marketing
Forms that ask one question at a time, and get answered because of it.