Omnisend is an email, SMS and web push marketing platform built specifically for ecommerce, with pre-built automations for abandoned carts, welcome series and post-purchase flows. It competes almost entirely on price and setup speed against Klaviyo, and says so openly on its own pricing page.
Omnisend: the short answer
Every line below is drawn from facts verified on 9 August 2026.
- What it is
- Ecommerce email and SMS aimed squarely at Klaviyo's price tag
- Best for
- Small and mid-sized ecommerce stores
- Starts at
- Free for 250 contacts; Standard $16/month and Pro $59/month at 251 to 500 contacts
- Free option
- Free plan available, no trial
- Biggest strength
- Substantially cheaper than Klaviyo at comparable list sizes
- Biggest drawback
- Advertised prices assume a 30% prepay discount
- Closest alternative
- Klaviyo - Deeper data modelling and reporting, at a materially higher price
- True annual cost
- from $192 a year at the cheapest paid tier
Omnisend at a glance
| Best for | Small and mid-sized ecommerce stores, Teams wanting email and SMS in one tool, Stores finding Klaviyo too expensive for their list size |
|---|---|
| Category | Marketing, Ecommerce, Analytics |
| Starting price | Free for 250 contacts; Standard $16/month and Pro $59/month at 251 to 500 contacts |
| Free plan | Yes |
| Free trial | No trial offered |
| Pricing model | subscription |
| Company | Omnisend (Soundest UAB) |
| Founded | 2014 |
| Headquarters | Vilnius, Lithuania, with offices in London and Miami |
| Founders | Rytis Lauris, Justas Kriukas |
| Platforms | Web |
| Public API | Yes |
| Browser extension | No |
| Mobile apps | None |
| Self-hosting | No |
| Affiliate programme | No |
| Data source | Vendor pricing page and public records |
| Last checked | August 2026 |
Omnisend pricing
Prices below were read from the vendor's own pricing page on 9 August 2026. Pricing model: subscription. No free trial is offered.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | per month | 250 contacts, 500 emails/month, 500 web push notifications |
| Standard | $16 | per month | At 251 to 500 contacts. 12x list size in monthly emails. Scales with list |
| Pro | $59 | per month | Read from the list-size slider at 251 to 500 contacts. Unlimited emails under fair use, plus SMS credits |
| Enterprise | Contact sales | Negotiated | Custom contact volume and unlimited emails |
| Prepay discount | -30% | per usage | Paying three months upfront cuts 30%, so Standard becomes $11.20/month |
What Omnisend actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above multiplied out to twelve months, per seat or unit where the plan is charged that way.
| Plan | Monthly | Over 12 months |
|---|---|---|
| Standard | $16 | $192 |
| Pro | $59 | $708 |
Which Omnisend plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You have 250 contacts or fewer | Free | 500 emails and 500 web push a month. Enough to install and test the flows. |
| You are a small store sending campaigns and flows | Standard | $16 a month at 251 to 500 contacts, with 12x your list size in monthly emails. Scales with list. |
| You send high volumes or use SMS | Pro | $59 a month at the same band, with unlimited emails under fair use plus SMS credits. |
| You can commit three months upfront | Take the prepay discount | 30% off, which is where the advertised $11.20 comes from. Otherwise budget the $16 list price. |
| Your automations touch people who never subscribed | Count them, because they are billable | Omnisend bills for subscribers and non-subscribers who received automated messages. Unsubscribed contacts are not billed. |
| You have no product catalogue | Do not buy Omnisend | This is ecommerce email. Brevo or MailerLite for general sending. |
Verdict by who you are
Small or mid-sized Shopify storeYes
Covers abandoned carts, welcome and post-purchase flows properly for meaningfully less than Klaviyo.
Store wanting email and SMS togetherYes
One automation builder across both channels, rather than two vendors to reconcile.
Brand building segmentation on modelled behaviourCompare first
Klaviyo's data model and predictive metrics are stronger and earn their premium at that depth.
Non-ecommerce businessNo
The whole product assumes orders and products.
Should you buy Omnisend?
Buy Omnisend if…
- Small and mid-sized ecommerce stores
- Teams wanting email and SMS in one tool
- Stores finding Klaviyo too expensive for their list size
Do not buy Omnisend if…
- Non-ecommerce businesses
- Enterprises needing deep custom data modelling
- Anyone whose reporting requirements exceed the basics
Key features
- Email, SMS and web push in a single automation builder
- Pre-built ecommerce flows for carts, welcome and post-purchase
- Segmentation on shopping history and engagement
- Popups, forms and a wheel-of-fortune capture widget
- Product picker that pulls live catalogue data into emails
- A/B testing on campaigns and automations
- Free managed migration from Klaviyo or Mailchimp
- 24/7 support on every plan, including free
Integrations
- Shopify, WooCommerce and BigCommerce
- Wix and Squarespace
- Recharge and Yotpo
- Zapier and over 250 pre-built integrations
- Omnisend API
Omnisend screenshots
Captured by us in August 2026 at 1440px, unedited. Interfaces change, so these show the product as it looked on the date we verified this profile. Vendors localise pricing by visitor region, so a pricing screenshot may display a different currency to the USD figures recorded above.
Our assessment
Omnisend does the ecommerce email job competently for meaningfully less than Klaviyo, and for a store whose requirements are abandoned carts, a welcome series, post-purchase flows and some segmentation that is the whole brief. Email and SMS living in one builder is a genuine convenience. Where it falls short is depth: Klaviyo's data model, predictive analytics and reporting are stronger, and stores that outgrow simple flows notice. Read the pricing carefully, because two things move the number. Prices scale with contact count, and the advertised figures assume paying three months upfront for a 30% discount. Note also that you are billed for non-subscribers who received automated messages.
What works in Omnisend
- Substantially cheaper than Klaviyo at comparable list sizes
- Email, SMS and web push in one automation builder
- Sensible pre-built ecommerce flows that work out of the box
- Free managed migration and 24/7 support on every plan
What doesn't
- Advertised prices assume a 30% prepay discount
- Prices scale with contact count, so headline figures are entry rates
- Reporting and data modelling are shallower than Klaviyo's
- Billing counts non-subscribers who received automated messages
EveryAny Decision Score
Scored by dimension rather than averaged into one number, because the trade-offs are the useful part. 3 of these 8 dimensions are calculated from verified facts by published formula; the rest are editorial judgement, labelled as such. How each score is calculated.
- Cost position5.8/10
derivedentry tier at $16 a month against a category median of $20 across 12 comparable tools
- Portability5/10
derivedpublic API
- Subscription flexibility6/10
derivedfree plan, subscription, monthly billing
- Feature depth7/10
editorialeditorial judgement, reviewed at last check
- Ease of learning8/10
editorialeditorial judgement, reviewed at last check
- Collaboration7/10
editorialeditorial judgement, reviewed at last check
- AI capability6/10
editorialeditorial judgement, reviewed at last check
- Professional adoption7/10
editorialeditorial judgement, reviewed at last check
What leaving Omnisend would cost
moderate lock-in
Calculated as 10 minus a portability score of 5, built from four signals (self-hosting, a public API, open-source licensing and a documented export path) . Omnisend scores on: public API. Formula.
Omnisend competitors and alternatives
| Alternative | Why you might pick it instead |
|---|---|
| Klaviyo | Deeper data modelling and reporting, at a materially higher price. |
| Mailchimp | Broader general-purpose marketing, weaker on ecommerce specifics. |
| Brevo | Cheaper still, and better if you also need transactional email. |
Klaviyo
Marketing
Ecommerce marketing that knows what each customer bought.
Mailchimp
Marketing
Email marketing and automation platform aimed at small and mid-sized businesses.
Two dials change the price
Omnisend’s pricing page has a list size slider and a “Pay 3 months upfront (save 30%)” toggle that is switched on by default. Both move every figure on the page.
Read at 251 to 500 contacts with the discount applied, Standard shows as $11.20 a month and Pro as $41.30. Those are the discounted rates. The underlying monthly prices are $16 and $59, billed as $48 and $177 per quarter, or $33.60 and $123.90 per quarter with the prepay discount.
The figures recorded on this profile are the undiscounted monthly prices, because that is what you pay without committing three months in advance. Move the slider to your own contact count before comparing with anything else; the ladder climbs steadily from there.
You are billed for people who never subscribed
Worth quoting, because it catches stores out. Omnisend bills for subscribers and non-subscribers who received automated messages. Contacts who have unsubscribed are not billed.
So a transactional or post-purchase flow that touches customers who never joined your marketing list still adds to your billable count. Check how many contacts your automations actually reach, not how many people opted in.
Sending limits differ by plan
Free allows up to 500 emails a month. Standard allows 12 times your list size. Pro is described as unlimited, with fair use stated as up to 60 times your list size. For most stores Standard’s multiple is ample; for anyone sending several campaigns a week to a small list it is the constraint that forces the upgrade rather than the contact count.
Against Klaviyo, fairly
Omnisend’s own page advertises saving up to 35% versus Klaviyo, and on price it generally delivers. What Klaviyo gives you for the difference is a stronger data model, predictive metrics such as expected date of next order, and reporting that stands up to real analysis. If your marketing is a handful of proven flows, Omnisend is the better value. If you are building segmentation that depends on modelled customer behaviour, Klaviyo earns its premium.
The free migration offer is real and removes most of the switching cost, which makes trying it cheap in effort as well as money.
Omnisend questions, answered
- Is Omnisend worth it?
- Omnisend does the ecommerce email job competently for meaningfully less than Klaviyo, and for a store whose requirements are abandoned carts, a welcome series, post-purchase flows and some segmentation that is the whole brief.
- How much does Omnisend cost?
- Free for 250 contacts; Standard $16/month and Pro $59/month at 251 to 500 contacts. The cheapest paid tier we recorded works out at $16 a month, or $192 over a year. Verified against the vendor's pricing page.
- Does Omnisend have a free plan or free trial?
- Omnisend has a free plan. No free trial is offered.
- What is the best Omnisend alternative?
- It depends on the job. Klaviyo: Deeper data modelling and reporting, at a materially higher price. Mailchimp: Broader general-purpose marketing, weaker on ecommerce specifics. Brevo: Cheaper still, and better if you also need transactional email.
- Can I self-host Omnisend?
- No. Omnisend is a hosted service only, so your data lives on the vendor's infrastructure.
Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme
- Company details
What has changed
-
August 2026
- List prices recorded, with the 30% prepay discount identified as the advertised rate
- Added plan picker and verdicts
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- Omnisend pricing - checked 9 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.
