Apollo.io pairs a large B2B contact and company database with prospecting filters, email sequencing, a dialler and basic pipeline management. The pitch is that one subscription replaces a separate data provider and sales engagement tool, which is why it is popular with small outbound teams.
Apollo.io ranking and coverage
- In Sales
- #8 of 11 tied
- Overall
- #83 of 122 tied
- Terms score
- 4.9 /10
- Referenced here
- 3 pages
Cost position 1.8 · Portability 5 · Subscription flexibility 8 - Ranked on published terms only: entry price against category peers, portability and subscription flexibility, equally weighted. This is not a quality score.How the rank is calculated.
Apollo.io: the short answer
Every line below is drawn from facts verified on 9 August 2026.
- What it is
- B2B contact database combined with outbound sequencing and light CRM
- Best for
- Small outbound sales teams on a budget
- Starts at
- Free; Basic from $49/user/month
- Free option
- Free plan available, 14 days on paid tiers trial
- Biggest strength
- Data and sequencing in one subscription, which is materially cheaper than buying both
- Biggest drawback
- Data accuracy varies sharply by region and company size
- Based on
- Primary-source research, not hands-on use
- Closest alternative
- Clay - Better for bespoke enrichment waterfalls across multiple data sources
- True annual cost
- from $588 a year on Basic, the cheapest paid tier ($49 a month)
Apollo.io at a glance
| Best for | Small outbound sales teams on a budget, Founders doing their own prospecting, Building targeted lead lists quickly |
|---|---|
| Category | Sales, Marketing, AI |
| Starting price | Free; Basic from $49/user/month |
| Free plan | Yes |
| Free trial | 14 days on paid tiers |
| Pricing model | subscription |
| Company | Apollo.io (ZenSales, Inc.) |
| Founded | 2015 |
| Headquarters | San Francisco, California, United States |
| Founders | Tim Zheng, Roy Chung, Ray Li |
| Platforms | Web, Chrome extension |
| Public API | Yes |
| Browser extension | Yes |
| Mobile apps | None |
| Self-hosting | No |
| Affiliate programme | Referral and partner programmes advertised; rates not publicly fixed |
| Data source | Vendor pricing page and public records |
| Last checked | August 2026 |
Apollo.io pricing
Prices below were read from the vendor's own pricing page on 9 August 2026. Pricing model: subscription. Free trial: 14 days on paid tiers.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | per month | Limited monthly email and mobile-number credits |
| Basic | $49 | per month | per user |
| Professional | $79 | per month | per user - Adds A/B testing, dialler recording and advanced reporting |
| Organization | $119 | per month | per user, minimum 3 users |
What Apollo.io actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above resolved both ways, per seat or unit where the plan is charged that way. Where a vendor quotes only a yearly figure it is divided by twelve rather than left out, and the Quoted column says which figure the vendor actually publishes.
| Plan | Quoted | Monthly | Over 12 months |
|---|---|---|---|
| Basicper user | per month | $49 | $588 |
| Professionalper user | per month | $79 | $948 |
| Organizationper user, minimum 3 users | per month | $119 | $1,428 |
Which Apollo.io plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You are testing whether the data is good enough for your market | Free | Limited monthly credits, which is enough to sample data quality before paying. |
| You are a founder doing your own prospecting | Basic | $49 per user, and the cheapest credible route to a contact database plus sequencing. |
| You need A/B testing and call recording | Professional | $79 per user. Bought when outbound becomes a measured process rather than an experiment. |
| You have a team of three or more | Organization | $119 per user with a three-seat minimum, so budget $357 a month as the floor. |
| Your targeting is too specific for a generic database | Consider Clay instead | Waterfall enrichment across many providers finds what a single database cannot. |
Verdict by who you are
Founder doing outbound personallyYes
Database and sequencing in one tool at $49 is the most efficient starting point available.
Small sales teamYes
Good value against ZoomInfo, and adequate data quality in most mainstream markets.
Enterprise sales in regulated marketsCompare first
Data quality varies by segment. Sample your own territory before committing, and satisfy yourself about lawful basis for outreach.
Team with a mature CRM and data vendorNo
You would be paying twice for overlapping data and sequencing.
Anyone unable to document a lawful basis for cold contactNo
The tool makes contacting people trivial; the compliance obligation remains entirely yours.
Should you buy Apollo.io?
Buy Apollo.io if…
- Small outbound sales teams on a budget
- Founders doing their own prospecting
- Building targeted lead lists quickly
Do not buy Apollo.io if…
- Teams needing verified data in strictly regulated markets
- Organisations with a mature CRM already in place
- Anyone who cannot audit their own lawful basis for outreach
Key features
- Large B2B contact and company database with detailed filters
- Email verification and bounce prediction
- Multi-step outbound sequences with automated follow-up
- Built-in dialler with call recording on higher tiers
- Chrome extension for prospecting on LinkedIn and company sites
- Buying-intent signals and website visitor identification
- Basic pipeline and deal management
- Data enrichment for existing CRM records
Integrations
- Salesforce
- HubSpot
- Gmail and Outlook
- LinkedIn (via extension)
- Zapier
- Apollo REST API
Apollo.io screenshots
Captured by us in August 2026 at 1440px, unedited. Interfaces change, so these show the product as it looked on the date we verified this profile. Pricing pages are captured from a US vantage point, so the currency shown matches the USD figures recorded above.
Our assessment
Apollo.io is the pragmatic choice for small teams that need both data and sending in one subscription, and the free tier makes it easy to evaluate honestly. Data accuracy is the perennial caveat: coverage is strong in North American technology companies and thins out elsewhere, and job-change staleness is a real cost when you are emailing at volume. The compliance question is yours, not Apollo's - a database making an address available does not establish your lawful basis for contacting it.
What works in Apollo.io
- Data and sequencing in one subscription, which is materially cheaper than buying both
- Free tier is enough to test data coverage in your own segment
- Chrome extension makes ad-hoc prospecting fast
- Enrichment can keep an existing CRM's records current
What doesn't
- Data accuracy varies sharply by region and company size
- Stale titles and job changes are common on large exports
- Credit limits and seat minimums complicate the real cost
- Ease of bulk sending encourages outreach that damages sender reputation
EveryAny Decision Score
3 of these 8 dimensions are calculated from verified facts; the rest are our judgement, shown as a band rather than a figure unless something specific sits behind them. How each score works.
- Cost position1.8/10
derivedentry tier at $49 a month against a category median of $24 a month across 11 comparable tools
- Portability5/10
derivedpublic API
- Subscription flexibility8/10
derivedfree plan, free trial, subscription, monthly billing
- Feature depthHigh
editorialour judgement, with no measurement behind it
- Ease of learningHigh
editorialour judgement, with no measurement behind it
- CollaborationModerate
editorialour judgement, with no measurement behind it
- AI capabilityHigh
editorialour judgement, with no measurement behind it
- Professional adoptionHigh
editorialour judgement, with no measurement behind it
What leaving Apollo.io would cost
moderate lock-in
Apollo.io scores on public API. Portability 5/10 ; lock-in is the inverse. How this is calculated.
Apollo.io competitors and alternatives
| Alternative | Why you might pick it instead |
|---|---|
| Clay | Better for bespoke enrichment waterfalls across multiple data sources. |
| ZoomInfo | Higher data quality in enterprise segments at a much higher price. |
| Lemlist | Sequencing only, if you already have a data source you trust. |
HubSpot
Sales
CRM platform bundling marketing, sales, service and CMS around one contact record.
Checked Aug 2026
Clay
Sales
Data enrichment as a spreadsheet, billed by credit rather than seat.
Checked Aug 2026
Test the data in your own segment first
Aggregate accuracy claims are close to meaningless for prospecting tools, because coverage is uneven. The only useful test is your own: pull 50 contacts in the exact industry, company size and country you sell into, then verify them by hand. Coverage that looks excellent for US software companies can be thin for European manufacturing.
What “credits” mean here
Apollo meters email credits, mobile-number credits and export volume separately, and allowances differ by tier. Teams routinely buy a plan on seat price and then hit a credit ceiling mid-month. Work out your monthly contact volume before choosing a tier.
The compliance point, stated once
Apollo makes contact details available. It does not make contacting those people lawful. Under GDPR and similar regimes you need your own lawful basis, a genuine opt-out and accurate sender information. Volume-sending capability plus no compliance thinking is how domains end up burned.
Where it sits against HubSpot
HubSpot is a CRM platform that assumes you already have contacts. Apollo is a data source that also sends. Teams often use Apollo to find and open conversations, then push qualified contacts into HubSpot for the rest of the cycle.
Apollo.io questions, answered
- Is Apollo.io worth it?
- Apollo.io is the pragmatic choice for small teams that need both data and sending in one subscription, and the free tier makes it easy to evaluate honestly.
- How much does Apollo.io cost?
- Free; Basic from $49/user/month. The cheapest paid tier we recorded is Basic, published at $49 a month, which works out at $49 a month or $588 over a year. Verified against the vendor's pricing page.
- Does Apollo.io have a free plan or free trial?
- Apollo.io has a free plan. A free trial is available: 14 days on paid tiers.
- What is the best Apollo.io alternative?
- It depends on the job. Clay: Better for bespoke enrichment waterfalls across multiple data sources. ZoomInfo: Higher data quality in enterprise segments at a much higher price. Lemlist: Sequencing only, if you already have a data source you trust.
- Can I self-host Apollo.io?
- No. Apollo.io is a hosted service only, so your data lives on the vendor's infrastructure.
What this profile is based on
Every claim below is about our work, not about Apollo.io. A "no" is recorded rather than omitted, because the difference between a tested review and careful desk research is the reader's to weigh. How we research a profile.
-
Prices read from the vendor : yes
Read from Apollo.io's own pricing page on 9 August 2026
-
Plans and terms recorded : yes
4 rows, each with its billing period
-
Original screenshots : yes
2 captured by us: homepage, pricing page
-
Sources cited and dated : yes
2 primary sources, each with the date it was read
-
Product used first-hand : no
Not tested. This profile is desk research from primary sources
-
Alternatives used first-hand : no
None, so comparisons here rest on published facts rather than use
-
Vendor contacted : no
Not contacted for this profile
Where Apollo.io appears on this site
3 other pages here reference Apollo.io. Every one is listed below, so the figure can be checked rather than taken.
- Article Founder Digital Hygiene Is a Procurement Habit listed as related
- Another profile Clay names it as a competitor
- Another profile HubSpot names it as a competitor
Counts pages on this site that name the product by choice - buyer guides, articles, deal records and other profiles. Category and directory indexes list everything automatically and are not counted.
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Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme
- Company details
What has changed
-
August 2026
- Per-user pricing verified, including the three-seat minimum on Organization
- Added plan picker and verdicts
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- Apollo.io pricing page - checked 9 August 2026
- Apollo.io partner programmes - checked 9 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.
