Asana
Work management for teams that have outgrown a board but not hired a PM.
- Productivity
- Marketing
- Sales
- from $10.99/mo
Asana is a work management platform covering tasks, projects, portfolios, goals and workflow automation, with list, board, timeline and calendar views over the same data. It sits between simple task tools and heavyweight project software, and is strongest for cross-functional work that is not software delivery.
Asana ranking and coverage
- In Productivity
- #19 of 28 tied
- Overall
- #83 of 122 tied
- Terms score
- 4.9 /10
- Referenced here
- 8 pages
Cost position 0.7 · Portability 5 · Subscription flexibility 9 - Ranked on published terms only: entry price against category peers, portability and subscription flexibility, equally weighted. This is not a quality score.How the rank is calculated.
Asana: the short answer
Every line below is drawn from facts verified on 19 August 2026.
- What it is
- Work management for teams that have outgrown a board but not hired a PM
- Best for
- Cross-functional teams coordinating work across departments
- Starts at
- Free for 2 users; Starter from $10.99 per user/month billed annually
- Free option
- Free plan available, 30 days on Starter and Advanced trial
- Biggest strength
- Multi-homing tasks avoids duplication across projects
- Biggest drawback
- The free tier covers two users, down from ten
- Based on
- Primary-source research, not hands-on use
- Closest alternative
- monday.com - More visually configurable and often cheaper at small seat counts
- True annual cost
- from $263.76 a year on Starter - $10.99 a seat a month, minimum 2 seats
Asana at a glance
| Best for | Cross-functional teams coordinating work across departments, Marketing, operations and creative teams with recurring processes, Organisations that need portfolio visibility above individual projects |
|---|---|
| Category | Productivity, Marketing, Sales |
| Starting price | Free for 2 users; Starter from $10.99 per user/month billed annually |
| Free plan | Yes |
| Free trial | 30 days on Starter and Advanced |
| Pricing model | freemium |
| Company | Asana, Inc. |
| Founded | 2008 |
| Headquarters | San Francisco, California, United States |
| Founders | Dustin Moskovitz, Justin Rosenstein |
| Platforms | Web, Windows, macOS, iOS, Android |
| Public API | Yes |
| Browser extension | No |
| Mobile apps | iOS + Android |
| Self-hosting | No |
| Affiliate programme | No |
| Data source | Vendor pricing page and public records |
| Last checked | August 2026 |
Asana pricing
Prices below were read from the vendor's own pricing page on 19 August 2026. Pricing model: freemium. Free trial: 30 days on Starter and Advanced.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Personal | $0 | per month | Up to 2 users - Unlimited tasks and projects, list, board and calendar views, unlimited storage with a 100MB file limit. The page states that up to 2 users can collaborate for free |
| Starter | $10.99 | per month | per user, billed annually - $13.49 billed monthly. Timeline, dashboards, rules and forms, plus AI Studio Basic with 50,000 credits a month per billing account |
| Advanced | $24.99 | per month | per user, billed annually - $30.49 billed monthly. Portfolios, goals, workload and approvals, with AI Studio Basic raised to 75,000 credits a month |
| Enterprise | Custom | Negotiated | Adds SAML, provisioning and advanced administration, with AI Studio Basic at 200,000 credits a month |
| Timesheets and Budgets | $5.99 | per month | per user, billed annually - Available on Starter and above, for visibility of time, budgets and costs |
What Asana actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above resolved both ways, per seat or unit where the plan is charged that way. Where a vendor quotes only a yearly figure it is divided by twelve rather than left out, and the Quoted column says which figure the vendor actually publishes.
| Plan | Quoted | Monthly | Over 12 months |
|---|---|---|---|
| Starterper user, billed annually | per month | $10.99 | $131.88 |
| Advancedper user, billed annually | per month | $24.99 | $299.88 |
| Timesheets and Budgets add-onper user, billed annually | per month | $5.99 | $71.88 |
Which Asana plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| One or two people coordinating simple work | Personal | Free for two users with unlimited tasks and projects. This cap was ten users when we last checked, so confirm it before planning around it. |
| You need timelines, dashboards, rules and forms | Starter | $10.99 per user billed annually, and the tier where Asana becomes a process tool. |
| You need portfolios, goals and workload management | Advanced | $24.99 per user. Bought for visibility above individual projects, which is a leadership need rather than a doer's need. |
| You are tracking software delivery | Consider Jira instead | Asana is not an issue tracker. Sprints, backlogs and releases fit Jira properly. |
| A shared board would be enough | Do not buy Asana | Trello or the free tier will do, and Starter is a big step for simple task lists. |
Verdict by who you are
Marketing or creative operations teamYes
Recurring processes with forms, rules and approvals are exactly what Asana does better than its rivals.
Leadership needing portfolio visibilityYes
Portfolios and goals on Advanced answer the "what is the status of everything" question that spreadsheets never do.
Software engineering teamNo
Jira or Linear track delivery properly. Asana will feel like paperwork.
Team of threeCompare first
The free tier stops at two users, so three people means paying. Starter at $10.99 is the floor, and seats are added one at a time only up to five users.
Agency needing resource and cost managementCompare first
Workload helps, but detailed resourcing and billing need a purpose-built tool.
Should you buy Asana?
Buy Asana if…
- Cross-functional teams coordinating work across departments
- Marketing, operations and creative teams with recurring processes
- Organisations that need portfolio visibility above individual projects
Do not buy Asana if…
- Software engineering teams wanting issue tracking
- Very small teams where a shared board is enough
- Buyers needing detailed resource and cost management
Key features
- One task appearing in multiple projects without duplication
- List, board, timeline and calendar views over the same data
- Portfolios for tracking many projects at once
- Goals linking day-to-day work to company objectives
- Workload view for spotting over-allocated people
- Rules and forms for intake and process automation
- Approvals and proofing for creative review
- Asana Intelligence for summaries and status generation
Integrations
- Slack and Microsoft Teams
- Google Workspace and Microsoft 365
- Salesforce
- Jira
- Figma and Adobe Creative Cloud
- Zapier and the Asana API
Asana screenshots
Captured by us in August 2026 at 1440px, unedited. Interfaces change, so these show the product as it looked on the date we verified this profile. Pricing pages are captured from a US vantage point, so the currency shown matches the USD figures recorded above.
Our assessment
Asana is the most coherent work management tool for teams that are not building software. Its central idea, that one task can live in several projects without being copied, removes the duplication that makes other tools drift out of date, and Workload is the clearest answer to "who is overloaded" in this category. The catch is that the features people evaluate it for, namely portfolios, goals and workload, are all on Advanced at $24.99, more than double Starter. Evaluate against Advanced pricing, because that is where the product people demoed to you actually lives.
What works in Asana
- Multi-homing tasks avoids duplication across projects
- Workload view genuinely surfaces over-allocation
- Rules and forms automate intake without any code
- Clean, fast interface that non-technical teams adopt readily
What doesn't
- The free tier covers two users, down from ten
- Above five users, seats are sold in blocks of five
- Portfolios, goals and workload are Advanced-only
- Expensive per seat once the whole department is licensed
- Weak for software issue tracking compared with purpose-built tools
- No true resource costing or budgeting
EveryAny Decision Score
3 of these 8 dimensions are calculated from verified facts; the rest are our judgement, shown as a band rather than a figure unless something specific sits behind them. How each score works.
- Cost position0.7/10
derivedentry tier at $21.98 a month ($10.99 per seat with a 2-seat minimum, so $21.98 a month at the smallest) against a category median of $9.99 a month across 28 comparable tools
- Portability5/10
derivedpublic API
- Subscription flexibility9/10
derivedfree plan, free trial, freemium, monthly billing
- Feature depthHigh
editorialour judgement, with no measurement behind it
- Ease of learningHigh
editorialour judgement, with no measurement behind it
- CollaborationVery high
editorialour judgement, with no measurement behind it
- AI capability6/10
editorialAI Studio Basic is included from Starter with 50,000 credits a month per billing account, rising to 75,000 on Advanced and 200,000 on Enterprise; AI Studio Plus and Pro are paid upgrades.
- Professional adoption9/10
editorialPublicly listed on the NYSE since 2020, with approximately 1,800 employees. No user or customer count is published on the pricing page.
What leaving Asana would cost
moderate lock-in
Asana scores on public API. Portability 5/10 ; lock-in is the inverse. How this is calculated.
Asana competitors and alternatives
| Alternative | Why you might pick it instead |
|---|---|
| monday.com | More visually configurable and often cheaper at small seat counts. |
| Jira | The right tool if the work being tracked is software delivery. |
| Notion | Better when projects and documentation should live together. |
monday.com
Productivity
A colourful work OS you configure rather than adopt.
Checked Aug 2026
Trello
Productivity
Kanban boards simple enough that nobody needs training.
Checked Aug 2026
Multi-homing is the idea that matters
In most tools, work that concerns two teams gets copied into two places and the copies diverge within a fortnight. Asana lets one task appear in several projects while remaining a single object, so updating it anywhere updates it everywhere. That sounds minor and is the main reason Asana stays accurate longer than its rivals.
The free tier is two users now, not ten
Asana’s free plan is named Personal, and the page describes it as “Up to 2 users can collaborate for free.” That is a change from the ten-user free tier this profile previously recorded, and it moves Asana from one of the more generous free plans in our project management guide to one of the least: Trello allows ten collaborators, Plane twelve, and ClickUp does not cap members at all.
A team of three now pays. And above five users you cannot add people one at a time - the FAQ sets the increments at five up to 30 users, ten up to 100 and 25 up to 500 - so a six-person team buys ten seats.
Price the tier you actually need
Starter at $10.99 a user a month gives timeline, dashboards, rules and forms. Advanced at $24.99 a user a month adds portfolios, goals, workload and approvals. Almost every buyer who evaluates Asana is evaluating Advanced, because those are the capabilities that distinguish it from a cheaper board tool. Budget $24.99 per person and treat Starter as the fallback rather than the plan.
Monthly billing adds roughly 22%, so annual commitment is a meaningful saving if you are confident.
Where it is the wrong choice
Engineering teams should use Jira or a dedicated issue tracker; Asana lacks sprints, story points and the Git integrations that make delivery legible. Teams that need documentation living alongside the work are usually better served by Notion. And a five-person team with one workflow does not need this and will be happier on Trello.
The adoption risk
Asana is easy to start and easy to abandon, because nothing forces consistency. Projects created ad hoc, tasks without owners and three competing naming conventions produce the same graveyard as any other tool. The organisations that get value from it decide, up front, what a project is and who owns intake.
Asana questions, answered
- Is Asana worth it?
- Asana is the most coherent work management tool for teams that are not building software.
- How much does Asana cost?
- Free for 2 users; Starter from $10.99 per user/month billed annually. The cheapest paid tier we recorded is Starter, published at $10.99 a month, which works out at $10.99 a month or $131.88 over a year. Asana will not sell fewer than 2 seats on it, so the smallest bill is $21.98 a month, or $263.76 a year. Verified against the vendor's pricing page.
- Does Asana have a free plan or free trial?
- Asana has a free plan. A free trial is available: 30 days on Starter and Advanced.
- What is the best Asana alternative?
- It depends on the job. monday.com: More visually configurable and often cheaper at small seat counts. Jira: The right tool if the work being tracked is software delivery. Notion: Better when projects and documentation should live together.
- Can I self-host Asana?
- No. Asana is a hosted service only, so your data lives on the vendor's infrastructure.
What this profile is based on
Every claim below is about our work, not about Asana. A "no" is recorded rather than omitted, because the difference between a tested review and careful desk research is the reader's to weigh. How we research a profile.
-
Prices read from the vendor : yes
Read from Asana's own pricing page on 19 August 2026
-
Plans and terms recorded : yes
5 rows, each with its billing period
-
Original screenshots : yes
2 captured by us: homepage, pricing page
-
Sources cited and dated : yes
1 primary source, each with the date it was read
-
Product used first-hand : no
Not tested. This profile is desk research from primary sources
-
Alternatives used first-hand : no
None, so comparisons here rest on published facts rather than use
-
Vendor contacted : no
Not contacted for this profile
Desk research from Asana's own pricing page, re-read on 19 August 2026 through a United States egress. Nobody here has used Asana on a paid plan, and no workflow was built in AI Studio. The free-tier correction on this page came from that re-read rather than from a vendor announcement.
Where Asana appears on this site
8 other pages here reference Asana. Every one is listed below, so the figure can be checked rather than taken.
- Buyer guide Best project management software in 2026 ranked #5
- Another profile Basecamp names it as a competitor
- Another profile ClickUp names it as a competitor
- Another profile monday.com names it as a competitor
- Another profile Smartsheet names it as a competitor
- Another profile Teamwork.com names it as a competitor
- Another profile Trello names it as a competitor
- Another profile Wrike names it as a competitor
Counts pages on this site that name the product by choice - buyer guides, articles, deal records and other profiles. Category and directory indexes list everything automatically and are not counted.
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Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme
- Company details
Individually sourced claims
-
The free Personal plan allows up to 2 users
Asana pricing ↗ · checked
-
Starter is $10.99 per user a month billed annually, or $13.49 billed monthly
Asana pricing ↗ · checked
-
Advanced is $24.99 per user a month billed annually, or $30.49 billed monthly
Asana pricing ↗ · checked
-
Seats are added in increments of one between two and five users, then in blocks of five up to 30 users, ten up to 100 and 25 up to 500
Asana pricing FAQ ↗ · checked
-
The Timesheets and Budgets add-on is $5.99 per user a month billed annually
Asana pricing ↗ · checked
What has changed
-
August 2026
- Corrected the free tier from 10 users to 2, which is what the pricing page now states. The old figure was published here and in the project management guide
- Recorded that seats are sold in blocks of five above five users
- Recorded the AI Studio credit allowances and the Timesheets and Budgets add-on at $5.99 a user
-
August 2026
- Per-user pricing verified, annual and monthly
- Added plan picker and verdicts
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- Asana pricing - checked 19 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.
