Brevo Pricing
- Marketing pricing
- $9/mo at the smallest
- Free plan
Brevo pricing starts at $9 a month, which is $108 over twelve months. There is a free plan. Every figure below was read from the vendor's pricing page on 19 August 2026.
Opens the vendor's own pricing page. Figures here were read from it on 19 August 2026.
Brevo ranking and coverage
- In Marketing
- #4 of 14
- Overall
- #37 of 122 tied
- Terms score
- 6.5 /10
- Referenced here
- 2 pages
Cost position 8.5 · Portability 5 · Subscription flexibility 6 - Ranked on published terms only: entry price against category peers, portability and subscription flexibility, equally weighted. This is not a quality score.How the rank is calculated.
Brevo pricing at a glance
| Entry price | Free forever plan; Starter from $9/month ($8 billed annually) |
|---|---|
| Smallest invoice | $9 a month, or $108 a year |
| How that is reached | Starter at $9 a month |
| Seat minimum | None on the entry plan |
| Free plan | Yes |
| Free trial | No trial offered |
| How it charges | subscription |
| Priced plans published | 5 rows on the vendor's page |
| Affiliate programme | Affiliate programme advertised; rates vary by region |
| Prices read from | The vendor's own pricing page |
| Last checked | 19 August 2026 |
Every Brevo plan and what it costs
Read from the vendor's own pricing page on 19 August 2026. Charged as subscription. No free trial is offered.
| Plan | Price | Billing | What it is |
|---|---|---|---|
| Free | $0 | per month | Unlimited contacts, 300 emails per day, Brevo branding |
| Starter | $9 | per month | $8 billed annually. From 5,000 emails per month, branding removable |
| Business | $18 | per month | $16 billed annually. Adds A/B testing, automation and multi-user access |
| Professional | $499 | per month | $449 billed annually. Higher volumes and advanced capabilities |
| Enterprise | Custom | Negotiated | – |
What Brevo actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above resolved both ways, per seat or unit where the plan is charged that way. Where a vendor quotes only a yearly figure it is divided by twelve rather than left out, and the Quoted column says which figure the vendor actually publishes.
| Plan | Quoted | Monthly | Over 12 months |
|---|---|---|---|
| Starter | per month | $9 | $108 |
| Business | per month | $18 | $216 |
| Professional | per month | $499 | $5,988 |
Brevo pricing against its competitors
Compared on the smallest invoice each vendor will accept, not on the advertised per-seat rate. Where a product has a seat minimum, the figure below is the minimum times the rate, because that is the cheque you would actually write.
| Product | Cheapest paid entry | Free plan | Against Brevo |
|---|---|---|---|
| Brevo | $9 a month | Yes | This product |
| MailerLite | $12 a month | Yes | +$3 a month (+33%) |
| Mailchimp | $20 a month | Yes | +$11 a month (+122%) |
Which Brevo plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You have a large list you email infrequently | Free | Unlimited contacts and 300 emails a day. Because Brevo charges on sends rather than contacts, this suits big dormant lists better than any competitor. |
| You need Brevo branding removed | Starter | $9 a month, from 5,000 emails. The branding is the main reason to leave Free. |
| You need automation, A/B testing and several users | Business | $18 a month, and the tier where Brevo becomes a marketing tool rather than a sender. |
| You need marketing and transactional email from one vendor | Starter or Business | Both cover transactional sending, which avoids paying a second provider. |
| You email a small list very frequently | Consider MailerLite instead | Send-based pricing works against you here; contact-based pricing will be cheaper. |
Verdict by who you are
Business with a large, rarely emailed listYes
Charging by sends rather than contacts is the cheapest structure available for this shape, by a wide margin.
Team needing marketing plus transactional emailYes
One vendor for both, which removes a whole integration and a second bill.
Ecommerce brand wanting revenue attributionNo
Klaviyo or Omnisend model product and order data far better.
Designer-led brandCompare first
Templates and design tooling are weaker than MailerLite's. Judge on the editor first.
Should you buy Brevo?
Buy Brevo if…
- Businesses with large lists emailed infrequently
- Teams wanting marketing and transactional email from one provider
- Companies needing email and SMS without a second vendor
Do not buy Brevo if…
- Brands needing deep ecommerce revenue attribution
- Teams who care about template polish and design tooling
- Businesses emailing a small list very frequently
What leaving Brevo would cost
moderate lock-in
Brevo scores on public API. Portability 5/10 ; lock-in is the inverse. How this is calculated.
The pricing model is the product
This is the only thing you really need to understand about Brevo. Contact-priced platforms charge you for holding a subscriber whether or not you ever email them. Brevo charges for the sending.
Work through a realistic case. A business with 50,000 subscribers emailing once a month sends 50,000 emails. On a contact-priced platform, 50,000 contacts is an expensive tier regardless of frequency. On Brevo, it is a send volume. The comparison inverts entirely if you email that list three times a week, at which point contact pricing wins.
So the question is not which platform is cheaper. It is how often you send.
Unlimited contacts on the free plan
The free tier allows unlimited contact storage with a 300-emails-per-day cap. That is unusual and genuinely useful: you can import a large list, segment it, build automations and test everything, paying nothing until send volume requires it. Very few platforms let you do that.
Transactional and marketing in one place
Brevo includes SMTP relay and transactional email alongside campaigns. For a small business that currently pays one provider for newsletters and another for password resets and receipts, that is a vendor removed. Larger senders usually still prefer a dedicated transactional provider for reliability, but the option being present is worth something.
Where the experience disappoints
The editor and templates are the weakest part, and anyone moving from MailerLite will notice. The interface also reflects a product that grew by addition rather than design, so finding a setting is less obvious than it should be. Judge Brevo on economics and breadth, not on polish.
Brevo questions, answered
- Is Brevo worth it?
- Brevo is the correct answer to a specific question: what if my list is large but I do not email it often?
- How much does Brevo cost?
- Free forever plan; Starter from $9/month ($8 billed annually). The cheapest paid tier we recorded is Starter, published at $9 a month, which works out at $9 a month or $108 over a year. Verified against the vendor's pricing page.
- Does Brevo have a free plan or free trial?
- Brevo has a free plan. No free trial is offered.
- What is the best Brevo alternative?
- It depends on the job. MailerLite: Cleaner product and better templates, priced on contacts. Mailchimp: Wider integrations, and the most expensive of the three at scale. Postmark or Resend: Better if you only need reliable transactional email.
- Can I self-host Brevo?
- No. Brevo is a hosted service only, so your data lives on the vendor's infrastructure.
Opens the vendor's own pricing page. Figures here were read from it on 19 August 2026.
What this profile is based on
Every claim below is about our work, not about Brevo. A "no" is recorded rather than omitted, because the difference between a tested review and careful desk research is the reader's to weigh. How we research a profile.
-
Prices read from the vendor : yes
Read from Brevo's own pricing page on 19 August 2026
-
Plans and terms recorded : yes
5 rows, each with its billing period
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Original screenshots : yes
2 captured by us: pricing page, homepage
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Sources cited and dated : yes
1 primary source, each with the date it was read
-
Product used first-hand : no
Not tested. This profile is desk research from primary sources
-
Alternatives used first-hand : no
None, so comparisons here rest on published facts rather than use
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Vendor contacted : no
Not contacted for this profile
Where Brevo appears on this site
2 other pages here reference Brevo. Every one is listed below, so the figure can be checked rather than taken.
- Another profile Loops names it as a competitor
- Another profile MailerLite names it as a competitor
Counts pages on this site that name the product by choice - price guides, pricing question pages, deal records and other profiles. Category and directory indexes list everything automatically and are not counted.
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Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme
- Company details
What has changed
-
August 2026
- Prices re-read; Starter is $9 a month from 5,000 emails, Standard $18 from 150,000 emails, Enterprise $499
-
August 2026
- Pricing verified, including the daily send cap on the free plan
- Added plan picker and verdicts
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- Brevo pricing - checked 19 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.
