Hootsuite Pricing
- Marketing pricing
- $99/mo at the smallest
Hootsuite pricing starts at $99 a month, which is $1,188 over twelve months. There is no free plan, but there is a trial: 30 days. Every figure below was read from the vendor's pricing page on 9 August 2026.
Opens the vendor's own pricing page. Figures here were read from it on 9 August 2026.
Hootsuite ranking and coverage
- In Marketing
- #14 of 14
- Overall
- #117 of 122 tied
- Terms score
- 3.7 /10
- Referenced here
- 3 pages
Cost position 0 · Portability 5 · Subscription flexibility 6 - Ranked on published terms only: entry price against category peers, portability and subscription flexibility, equally weighted. This is not a quality score.How the rank is calculated.
Hootsuite pricing at a glance
| Entry price | Standard from $99 per user/month |
|---|---|
| Smallest invoice | $99 a month, or $1,188 a year |
| How that is reached | Standard at $99 a month |
| Seat minimum | None on the entry plan |
| Free plan | No |
| Free trial | 30 days |
| How it charges | subscription |
| Priced plans published | 4 rows on the vendor's page |
| Affiliate programme | Affiliate programme advertised; rates vary by plan |
| Prices read from | The vendor's own pricing page |
| Last checked | 9 August 2026 |
Every Hootsuite plan and what it costs
Read from the vendor's own pricing page on 9 August 2026. Charged as subscription. Free trial: 30 days.
| Plan | Price | Billing | What it is |
|---|---|---|---|
| Standard | $99 | per month | per user - Up to 10 social accounts, unlimited scheduling, one user |
| Professional | $199 | per month | per user - Unlimited social accounts, trend forecasting and automation |
| Advanced | $399 | per month | per user - Adds social listening, approval workflows and advanced analytics |
| Enterprise | Custom | Negotiated | Multi-team administration, custom onboarding and support |
What Hootsuite actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above resolved both ways, per seat or unit where the plan is charged that way. Where a vendor quotes only a yearly figure it is divided by twelve rather than left out, and the Quoted column says which figure the vendor actually publishes.
| Plan | Quoted | Monthly | Over 12 months |
|---|---|---|---|
| Standardper user | per month | $99 | $1,188 |
| Professionalper user | per month | $199 | $2,388 |
| Advancedper user | per month | $399 | $4,788 |
Which Hootsuite plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You manage up to ten social accounts alone | Standard | $99 a month for one user. Note that is the entry price, so there is no cheap Hootsuite tier. |
| You need unlimited accounts and trend forecasting | Professional | $199 per user a month. |
| You need social listening and approval workflows | Advanced | $399 per user a month, and where the compliance and monitoring case actually lives. |
| You post to a few accounts on a small budget | Do not buy Hootsuite | Buffer at $5 per channel does the scheduling for a fraction. $99 buys capability you will not open. |
| You need the best reporting for stakeholders | Compare Sprout Social first | Sprout's reporting is stronger, at comparable or higher per-seat cost. |
Verdict by who you are
Agency managing many client accountsYes
Unlimited accounts on Professional and multi-team administration are built for this.
Regulated organisation needing approvalsYes
Approval workflows before publication are a genuine compliance requirement Advanced satisfies.
Small business or solo creatorNo
$99 as an entry price is indefensible for scheduling a few accounts. Buffer or Later instead.
Brand needing listeningCompare first
Available on Advanced at $399 per user, so price it against Sprout Social before committing.
Should you buy Hootsuite?
Buy Hootsuite if…
- Agencies and enterprises managing many social accounts
- Teams needing approval workflows before posts go out
- Organisations that require social listening and monitoring
Do not buy Hootsuite if…
- Solo creators and small businesses on a budget
- Teams managing two or three accounts
- Anyone expecting a cheap entry tier
What leaving Hootsuite would cost
moderate lock-in
Hootsuite scores on public API. Portability 5/10 ; lock-in is the inverse. How this is calculated.
The price problem, stated plainly
Standard is $99 per user per month for ten social accounts and a single seat. Buffer’s paid plans start around a tenth of that and handle scheduling competently. If your requirement is “post to four channels on a calendar”, Hootsuite is not the rational choice and has not been for several years.
That is not a criticism of the product so much as an observation about who it is now built for.
What actually justifies the cost
Three things, and none of them are scheduling:
- Approval workflows. Regulated industries and large brands need a post reviewed before it publishes, with an audit trail. Cheap tools do not do this.
- Social listening. Monitoring mentions, sentiment and competitors across networks, available on Advanced.
- Team administration. Roles, permissions and account groupings for agencies running many clients or enterprises running many regions.
If you need those, $199 or $399 per user is defensible. If you do not, you are paying for governance you will never open.
Watch the per-user maths
Hootsuite prices per user, and Standard includes only one. An agency with five people managing clients is at Professional or Advanced across five seats, which is a substantial annual commitment. Model the whole team before comparing against per-account competitors, because the two pricing models are not directly comparable.
The category has moved
Scheduling has been commoditised, and the platforms themselves now offer free native tools. The tools winning the small and mid-market compete on price and simplicity, while Sprout Social competes with Hootsuite at the top on reporting quality. Hootsuite’s position is the middle of that squeeze, which is worth knowing when assessing how the product will evolve.
Hootsuite questions, answered
- Is Hootsuite worth it?
- Hootsuite is a capable, mature platform that has priced itself out of the market segment that once defined it.
- How much does Hootsuite cost?
- Standard from $99 per user/month. The cheapest paid tier we recorded is Standard, published at $99 a month, which works out at $99 a month or $1,188 over a year. Verified against the vendor's pricing page.
- Does Hootsuite have a free plan or free trial?
- Hootsuite has no free plan. A free trial is available: 30 days.
- What is the best Hootsuite alternative?
- It depends on the job. Buffer: Dramatically cheaper and adequate for most small businesses. Later: Stronger for visual-first planning on Instagram and TikTok. Sprout Social: The closest enterprise rival, with better reporting and similar pricing.
- Can I self-host Hootsuite?
- No. Hootsuite is a hosted service only, so your data lives on the vendor's infrastructure.
Opens the vendor's own pricing page. Figures here were read from it on 9 August 2026.
What this profile is based on
Every claim below is about our work, not about Hootsuite. A "no" is recorded rather than omitted, because the difference between a tested review and careful desk research is the reader's to weigh. How we research a profile.
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Prices read from the vendor : yes
Read from Hootsuite's own pricing page on 9 August 2026
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Plans and terms recorded : yes
4 rows, each with its billing period
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Original screenshots : yes
1 captured by us: pricing page
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Sources cited and dated : yes
1 primary source, each with the date it was read
-
Product used first-hand : no
Not tested. This profile is desk research from primary sources
-
Alternatives used first-hand : no
None, so comparisons here rest on published facts rather than use
-
Vendor contacted : no
Not contacted for this profile
Where Hootsuite appears on this site
3 other pages here reference Hootsuite. Every one is listed below, so the figure can be checked rather than taken.
- Another profile Buffer names it as a competitor
- Another profile Later names it as a competitor
- Another profile Sprout Social names it as a competitor
Counts pages on this site that name the product by choice - price guides, pricing question pages, deal records and other profiles. Category and directory indexes list everything automatically and are not counted.
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Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme
- Company details
What has changed
-
August 2026
- Per-user pricing verified across all tiers
- Added plan picker and verdicts
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- Hootsuite plans - checked 9 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.
