Mailchimp Pricing
- Marketing pricing
- $20/mo at the smallest
- Free plan
Mailchimp pricing starts at $20 a month, which is $240 over twelve months. There is a free plan, and a trial on the paid tiers: Standard plan offered free to try; paid tiers often discounted for the first months. Every figure below was read from the vendor's pricing page on 19 August 2026.
Opens the vendor's own pricing page. Figures here were read from it on 19 August 2026.
Mailchimp ranking and coverage
- In Marketing
- #6 of 14
- Overall
- #48 of 122 tied
- Terms score
- 5.9 /10
- Referenced here
- 6 pages
Cost position 4.6 · Portability 5 · Subscription flexibility 8 - Ranked on published terms only: entry price against category peers, portability and subscription flexibility, equally weighted. This is not a quality score.How the rank is calculated.
Mailchimp pricing at a glance
| Entry price | Free plan available; Standard from $20/month at 500 contacts |
|---|---|
| Smallest invoice | $20 a month, or $240 a year |
| How that is reached | Standard at $20 a month |
| Seat minimum | None on the entry plan |
| Free plan | Yes |
| Free trial | Standard plan offered free to try; paid tiers often discounted for the first months |
| How it charges | subscription |
| Priced plans published | 4 rows on the vendor's page |
| Affiliate programme | No |
| Prices read from | The vendor's own pricing page |
| Last checked | 19 August 2026 |
Every Mailchimp plan and what it costs
Read from the vendor's own pricing page on 19 August 2026. Charged as subscription. Free trial: Standard plan offered free to try; paid tiers often discounted for the first months.
| Plan | Price | Billing | What it is |
|---|---|---|---|
| Free | $0 | per month | Limited contacts and sends; Mailchimp branding applied |
| Essentials | Varies with contact count | per month | – |
| Standard | From $20 | per month | Includes 500 contacts; price scales with audience size |
| Premium | From $135 | per month | Advanced segmentation and multivariate testing. Read from the rendered pricing page, which does not expose plan prices as text |
What Mailchimp actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above resolved both ways, per seat or unit where the plan is charged that way. Where a vendor quotes only a yearly figure it is divided by twelve rather than left out, and the Quoted column says which figure the vendor actually publishes.
| Plan | Quoted | Monthly | Over 12 months |
|---|---|---|---|
| Standard | per month | $20 | $240 |
| Premium | per month | $135 | $1,620 |
Mailchimp pricing against its competitors
Compared on the smallest invoice each vendor will accept, not on the advertised per-seat rate. Where a product has a seat minimum, the figure below is the minimum times the rate, because that is the cheque you would actually write.
| Product | Cheapest paid entry | Free plan | Against Mailchimp |
|---|---|---|---|
| HubSpot | $7 a month | Yes | −$13 a month (−65%) |
| Mailchimp | $20 a month | Yes | This product |
Which Mailchimp plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You are starting a list from nothing | Free | Limited contacts and sends with Mailchimp branding. Adequate to begin, not to grow on. |
| You send regular design-led newsletters | Standard | From $20 a month at 500 contacts, scaling with audience size. |
| You need multivariate testing and advanced segmentation | Premium | From $135 a month, and a large step most senders never need. |
| Your list is large | Price your own contact count first | Every figure scales with audience size, and Mailchimp is the most expensive of the mainstream options at volume. |
| You email a big list infrequently | Consider Brevo instead | Brevo charges on sends rather than contacts, which suits dormant lists far better. |
| You only need transactional email | Do not buy Mailchimp | Postmark or Resend are cheaper and better at that single job. |
Verdict by who you are
Small business sending newslettersCompare first
Perfectly capable, but MailerLite and Brevo do the same work for less. The main reason to choose Mailchimp is familiarity or an existing integration.
Team wanting design-led campaignsYes
The template editor and design tooling remain among the best in the category.
High-volume senderNo
Per-contact pricing makes this the costliest mainstream option as lists grow.
B2B marketer with complex lifecycle needsNo
Automation is shallower than HubSpot's for account-based nurture.
Should you buy Mailchimp?
Buy Mailchimp if…
- Small businesses sending regular newsletters
- Ecommerce stores needing basic lifecycle email
- Teams wanting design-led campaigns without a developer
Do not buy Mailchimp if…
- High-volume senders sensitive to per-contact pricing
- Complex B2B lifecycle automation
- Transactional-only email needs
What leaving Mailchimp would cost
moderate lock-in
Mailchimp scores on public API. Portability 5/10 ; lock-in is the inverse. How this is calculated.
What you are really paying for
Mailchimp charges primarily on contact count. That means the cost of a list grows whether or not the people on it open anything. Two practical consequences: clean your list regularly, and check whether your plan counts unsubscribed contacts before you assume a quoted price applies to you.
The free plan is a real starting point
500 contacts and a modest monthly send limit is enough to validate that email is worth doing at all. The trade is Mailchimp branding in the footer of every send, which for a business audience reads as early-stage. Treat free as a testing tier, not a launch tier.
Where it stops being the right answer
Two signals that you have outgrown it. First, your automation requirements involve branching on behaviour across several products - that is a lifecycle tool’s job. Second, your list has passed a few tens of thousands of contacts, at which point competitors are usually substantially cheaper for the same sends. The marketing tools we price set out what those alternatives cost.
On deliverability
Mailchimp’s shared sending infrastructure is well maintained and its reputation is good. Most deliverability problems on the platform trace back to list acquisition, not to Mailchimp. Set up authentication properly, use a real reply-to address, and send to people who asked.
Mailchimp questions, answered
- Is Mailchimp worth it?
- Mailchimp is still a reasonable first email platform: the builder is good, the free tier lets you start without a card, and almost every ecommerce and website tool integrates with it.
- How much does Mailchimp cost?
- Free plan available; Standard from $20/month at 500 contacts. The cheapest paid tier we recorded is Standard, published at $20 a month, which works out at $20 a month or $240 over a year. Verified against the vendor's pricing page.
- Does Mailchimp have a free plan or free trial?
- Mailchimp has a free plan. A free trial is available: Standard plan offered free to try; paid tiers often discounted for the first months.
- What is the best Mailchimp alternative?
- It depends on the job. MailerLite: Markedly cheaper at the same list size with a clean automation builder. Klaviyo: The stronger choice for ecommerce, with deeper store data and attribution. Brevo: Combines email and SMS with send-based rather than contact-based pricing.
- Can I self-host Mailchimp?
- No. Mailchimp is a hosted service only, so your data lives on the vendor's infrastructure.
Opens the vendor's own pricing page. Figures here were read from it on 19 August 2026.
What this profile is based on
Every claim below is about our work, not about Mailchimp. A "no" is recorded rather than omitted, because the difference between a tested review and careful desk research is the reader's to weigh. How we research a profile.
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Prices read from the vendor : yes
Read from Mailchimp's own pricing page on 19 August 2026
-
Plans and terms recorded : yes
4 rows, each with its billing period
-
Original screenshots : yes
2 captured by us: pricing page, homepage
-
Sources cited and dated : yes
2 primary sources, each with the date it was read
-
Product used first-hand : no
Not tested. This profile is desk research from primary sources
-
Alternatives used first-hand : no
None, so comparisons here rest on published facts rather than use
-
Vendor contacted : no
Not contacted for this profile
Where Mailchimp appears on this site
6 other pages here reference Mailchimp. Every one is listed below, so the figure can be checked rather than taken.
- Another profile Brevo names it as a competitor
- Another profile HubSpot names it as a competitor
- Another profile Kit names it as a competitor
- Another profile Klaviyo names it as a competitor
- Another profile MailerLite names it as a competitor
- Another profile Omnisend names it as a competitor
Counts pages on this site that name the product by choice - price guides, pricing question pages, deal records and other profiles. Category and directory indexes list everything automatically and are not counted.
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Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme
- Company details
What has changed
-
August 2026
- Ladder re-measured across all 20 contact bands; Essentials is $27 at 501-1,500, $110 at 5,001-10,000 and $385 at 40,001-50,000
- Recorded that Essentials refuses contact counts above 50,000, showing a contact-limit-exceeded notice instead of a price
-
August 2026
- Pricing verified, noting figures scale with contact count
- Added plan picker and verdicts
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- Mailchimp pricing page - checked 19 August 2026
- Intuit press release on the Mailchimp acquisition - checked 19 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.
