Apollo.io Pricing
- Sales pricing
- $49/mo at the smallest
- Free plan
Apollo.io pricing starts at $49 a month, which is $588 over twelve months. There is a free plan, and a trial on the paid tiers: 14 days on paid tiers. Every figure below was read from the vendor's pricing page on 9 August 2026.
Opens the vendor's own pricing page. Figures here were read from it on 9 August 2026.
Apollo.io ranking and coverage
- In Sales
- #8 of 11 tied
- Overall
- #83 of 122 tied
- Terms score
- 4.9 /10
- Referenced here
- 2 pages
Cost position 1.8 · Portability 5 · Subscription flexibility 8 - Ranked on published terms only: entry price against category peers, portability and subscription flexibility, equally weighted. This is not a quality score.How the rank is calculated.
Apollo.io pricing at a glance
| Entry price | Free; Basic from $49/user/month |
|---|---|
| Smallest invoice | $49 a month, or $588 a year |
| How that is reached | Basic at $49 a month |
| Seat minimum | None on the entry plan |
| Free plan | Yes |
| Free trial | 14 days on paid tiers |
| How it charges | subscription |
| Priced plans published | 4 rows on the vendor's page |
| Affiliate programme | Referral and partner programmes advertised; rates not publicly fixed |
| Prices read from | The vendor's own pricing page |
| Last checked | 9 August 2026 |
Every Apollo.io plan and what it costs
Read from the vendor's own pricing page on 9 August 2026. Charged as subscription. Free trial: 14 days on paid tiers.
| Plan | Price | Billing | What it is |
|---|---|---|---|
| Free | $0 | per month | Limited monthly email and mobile-number credits |
| Basic | $49 | per month | per user |
| Professional | $79 | per month | per user - Adds A/B testing, dialler recording and advanced reporting |
| Organization | $119 | per month | per user, minimum 3 users |
What Apollo.io actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above resolved both ways, per seat or unit where the plan is charged that way. Where a vendor quotes only a yearly figure it is divided by twelve rather than left out, and the Quoted column says which figure the vendor actually publishes.
| Plan | Quoted | Monthly | Over 12 months |
|---|---|---|---|
| Basicper user | per month | $49 | $588 |
| Professionalper user | per month | $79 | $948 |
| Organizationper user, minimum 3 users | per month | $119 | $1,428 |
Apollo.io pricing against its competitors
Compared on the smallest invoice each vendor will accept, not on the advertised per-seat rate. Where a product has a seat minimum, the figure below is the minimum times the rate, because that is the cheque you would actually write.
| Product | Cheapest paid entry | Free plan | Against Apollo.io |
|---|---|---|---|
| HubSpot | $7 a month | Yes | −$42 a month (−86%) |
| Apollo.io | $49 a month | Yes | This product |
| Clay | $167 a month | Yes | +$118 a month (+241%) |
Which Apollo.io plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You are testing whether the data is good enough for your market | Free | Limited monthly credits, which is enough to sample data quality before paying. |
| You are a founder doing your own prospecting | Basic | $49 per user, and the cheapest credible route to a contact database plus sequencing. |
| You need A/B testing and call recording | Professional | $79 per user. Bought when outbound becomes a measured process rather than an experiment. |
| You have a team of three or more | Organization | $119 per user with a three-seat minimum, so budget $357 a month as the floor. |
| Your targeting is too specific for a generic database | Consider Clay instead | Waterfall enrichment across many providers finds what a single database cannot. |
Verdict by who you are
Founder doing outbound personallyYes
Database and sequencing in one tool at $49 is the most efficient starting point available.
Small sales teamYes
Good value against ZoomInfo, and adequate data quality in most mainstream markets.
Enterprise sales in regulated marketsCompare first
Data quality varies by segment. Sample your own territory before committing, and satisfy yourself about lawful basis for outreach.
Team with a mature CRM and data vendorNo
You would be paying twice for overlapping data and sequencing.
Anyone unable to document a lawful basis for cold contactNo
The tool makes contacting people trivial; the compliance obligation remains entirely yours.
Should you buy Apollo.io?
Buy Apollo.io if…
- Small outbound sales teams on a budget
- Founders doing their own prospecting
- Building targeted lead lists quickly
Do not buy Apollo.io if…
- Teams needing verified data in strictly regulated markets
- Organisations with a mature CRM already in place
- Anyone who cannot audit their own lawful basis for outreach
What leaving Apollo.io would cost
moderate lock-in
Apollo.io scores on public API. Portability 5/10 ; lock-in is the inverse. How this is calculated.
Test the data in your own segment first
Aggregate accuracy claims are close to meaningless for prospecting tools, because coverage is uneven. The only useful test is your own: pull 50 contacts in the exact industry, company size and country you sell into, then verify them by hand. Coverage that looks excellent for US software companies can be thin for European manufacturing.
What “credits” mean here
Apollo meters email credits, mobile-number credits and export volume separately, and allowances differ by tier. Teams routinely buy a plan on seat price and then hit a credit ceiling mid-month. Work out your monthly contact volume before choosing a tier.
The compliance point, stated once
Apollo makes contact details available. It does not make contacting those people lawful. Under GDPR and similar regimes you need your own lawful basis, a genuine opt-out and accurate sender information. Volume-sending capability plus no compliance thinking is how domains end up burned.
Where it sits against HubSpot
HubSpot is a CRM platform that assumes you already have contacts. Apollo is a data source that also sends. Teams often use Apollo to find and open conversations, then push qualified contacts into HubSpot for the rest of the cycle.
Apollo.io questions, answered
- Is Apollo.io worth it?
- Apollo.io is the pragmatic choice for small teams that need both data and sending in one subscription, and the free tier makes it easy to evaluate honestly.
- How much does Apollo.io cost?
- Free; Basic from $49/user/month. The cheapest paid tier we recorded is Basic, published at $49 a month, which works out at $49 a month or $588 over a year. Verified against the vendor's pricing page.
- Does Apollo.io have a free plan or free trial?
- Apollo.io has a free plan. A free trial is available: 14 days on paid tiers.
- What is the best Apollo.io alternative?
- It depends on the job. Clay: Better for bespoke enrichment waterfalls across multiple data sources. ZoomInfo: Higher data quality in enterprise segments at a much higher price. Lemlist: Sequencing only, if you already have a data source you trust.
- Can I self-host Apollo.io?
- No. Apollo.io is a hosted service only, so your data lives on the vendor's infrastructure.
Opens the vendor's own pricing page. Figures here were read from it on 9 August 2026.
What this profile is based on
Every claim below is about our work, not about Apollo.io. A "no" is recorded rather than omitted, because the difference between a tested review and careful desk research is the reader's to weigh. How we research a profile.
-
Prices read from the vendor : yes
Read from Apollo.io's own pricing page on 9 August 2026
-
Plans and terms recorded : yes
4 rows, each with its billing period
-
Original screenshots : yes
2 captured by us: pricing page, homepage
-
Sources cited and dated : yes
2 primary sources, each with the date it was read
-
Product used first-hand : no
Not tested. This profile is desk research from primary sources
-
Alternatives used first-hand : no
None, so comparisons here rest on published facts rather than use
-
Vendor contacted : no
Not contacted for this profile
Where Apollo.io appears on this site
2 other pages here reference Apollo.io. Every one is listed below, so the figure can be checked rather than taken.
Counts pages on this site that name the product by choice - price guides, pricing question pages, deal records and other profiles. Category and directory indexes list everything automatically and are not counted.
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Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme
- Company details
What has changed
-
August 2026
- Per-user pricing verified, including the three-seat minimum on Organization
- Added plan picker and verdicts
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- Apollo.io pricing page - checked 9 August 2026
- Apollo.io partner programmes - checked 9 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.
