HubSpot Pricing
- Sales pricing
- $7/mo at the smallest
- Free plan
HubSpot pricing starts at $7 a month, which is $84 over twelve months. There is a free plan, and a trial on the paid tiers: 14 days on most Professional products. Every figure below was read from the vendor's pricing page on 19 August 2026.
Opens the vendor's own pricing page. Figures here were read from it on 19 August 2026.
HubSpot ranking and coverage
- In Sales
- #1 of 11 tied
- Overall
- #18 of 122 tied
- Terms score
- 7.4 /10
- Referenced here
- 12 pages
Cost position 9.1 · Portability 5 · Subscription flexibility 8 - Ranked on published terms only: entry price against category peers, portability and subscription flexibility, equally weighted. This is not a quality score.How the rank is calculated.
HubSpot pricing at a glance
| Entry price | Free CRM; Starter from $7/month per seat billed annually ($20 monthly) |
|---|---|
| Smallest invoice | $7 a month, or $84 a year |
| How that is reached | Starter at $7 a month |
| Seat minimum | None on the entry plan |
| Free plan | Yes |
| Free trial | 14 days on most Professional products |
| How it charges | subscription |
| Priced plans published | 7 rows on the vendor's page |
| Affiliate programme | Reported 30% recurring commission for up to one year on referred sales |
| Prices read from | The vendor's own pricing page |
| Last checked | 19 August 2026 |
Every HubSpot plan and what it costs
Read from the vendor's own pricing page on 19 August 2026. Charged as subscription. Free trial: 14 days on most Professional products.
| Plan | Price | Billing | What it is |
|---|---|---|---|
| Free | $0 | per month | Contacts, deals, forms, live chat and basic email with HubSpot branding. Free for up to 2 users, per the pricing page read on 19 August 2026 |
| Starter | $7 | per month | per seat, billed annually - $20 per seat paying monthly |
| Sales Hub Professional | $90 | per month | per seat, billed annually - $100 per seat paying monthly, plus a required one-time Professional Onboarding fee of $1,500 |
| Sales Hub Enterprise | $150 | per month | per seat, billed annually - Plus a required one-time Enterprise Onboarding fee of $3,500 |
| Marketing Hub Professional | $800 | per month | $890 paying monthly, including 3 core seats; additional core seats from $45. Plus a required one-time Professional Onboarding fee of $3,000 |
| Marketing Hub Enterprise | $3,600 | per month | Additional core seats from $75. Plus a required one-time Enterprise Onboarding fee of $7,000 |
| HubSpot Credits Add-on | $9 | per usage | Per 1,000 credits when paid annually, for agent and AI actions |
What HubSpot actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above resolved both ways, per seat or unit where the plan is charged that way. Where a vendor quotes only a yearly figure it is divided by twelve rather than left out, and the Quoted column says which figure the vendor actually publishes.
| Plan | Quoted | Monthly | Over 12 months |
|---|---|---|---|
| Starterper seat, billed annually | per month | $7 | $84 |
| Sales Hub Professionalper seat, billed annually | per month | $90 | $1,080 |
| Sales Hub Enterpriseper seat, billed annually | per month | $150 | $1,800 |
| Marketing Hub Professional | per month | $800 | $9,600 |
| Marketing Hub Enterprise | per month | $3,600 | $43,200 |
HubSpot pricing against its competitors
Compared on the smallest invoice each vendor will accept, not on the advertised per-seat rate. Where a product has a seat minimum, the figure below is the minimum times the rate, because that is the cheque you would actually write.
| Product | Cheapest paid entry | Free plan | Against HubSpot |
|---|---|---|---|
| HubSpot | $7 a month | Yes | This product |
| Mailchimp | $20 a month | Yes | +$13 a month (+186%) |
| Apollo.io | $49 a month | Yes | +$42 a month (+600%) |
Which HubSpot plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You need a CRM and have no budget | Free | Contacts, deals, forms and live chat at no cost, for up to 2 users, with HubSpot branding as the trade. |
| You want branding removed and basic automation | Starter | $7 per seat billed annually, or $20 monthly. Cheap and genuinely useful. |
| You need real marketing automation and reporting | Marketing Hub Professional | $800 a month including three core seats, plus a required $3,000 onboarding fee. This is the cliff, and it is where most HubSpot budget shock happens. |
| You need sales automation, sequences and forecasting | Sales Hub Professional | $90 a seat billed annually, plus a required $1,500 onboarding fee. Cheaper per seat than the Marketing Hub bundle, and a different purchase. |
| You are consolidating three or four point tools | A Professional hub, priced per hub | Justifiable when it replaces separate email, CRM, forms and reporting subscriptions. |
| You only need email marketing | Do not buy HubSpot | MailerLite or Brevo do that for a fraction. Professional is not an email tool purchase. |
| You cannot commit annually | Reconsider | Monthly billing costs materially more, and the Professional tiers assume annual terms. |
Verdict by who you are
B2B team wanting one customer recordYes
Marketing and sales on the same record genuinely removes the handover problems that separate tools create.
Startup with no CRM at allYes
Start on Free. It costs nothing and is better than the spreadsheet you are using.
Small business needing newslettersNo
Vastly more platform than the job needs, at a price that reflects that.
Sales manager needing pipeline reportingYes
Reporting works without an administrator, which is the main advantage over Salesforce.
Company with a highly bespoke sales processCompare first
HubSpot has opinions. Salesforce is more configurable if your process genuinely is unusual.
Should you buy HubSpot?
Buy HubSpot if…
- B2B teams wanting marketing and sales on one record
- Companies replacing three or four disconnected point tools
- Sales managers needing pipeline reporting without an admin
Do not buy HubSpot if…
- Very small teams who only need email marketing
- Buyers who cannot commit to annual contracts
- Highly bespoke sales processes needing deep customisation
What leaving HubSpot would cost
moderate lock-in
HubSpot scores on public API. Portability 5/10 ; lock-in is the inverse. How this is calculated.
The free CRM is not a demo
Unlike most free tiers, HubSpot’s free CRM is a working product: unlimited users on core records, contact and company management, deal pipelines, forms, live chat and basic email. Small teams run on it for years. HubSpot’s bet is that once your customer data lives there, buying the paid Hubs is the path of least resistance. That bet is usually correct, which is worth knowing going in.
Where the money actually is
The pricing conversation that catches people out is not Starter - it is Professional, and which hub you buy it in changes the number completely. Read on 19 August 2026:
| Professional tier | Price | Required onboarding fee |
|---|---|---|
| Sales Hub | $90 per seat/month, billed annually | $1,500 one-time |
| Marketing Hub | $800/month including 3 core seats | $3,000 one-time |
The onboarding fees are not optional extras: HubSpot describes them as required, and they are footnoted rather than shown in the headline figure. Enterprise raises both - $150 a seat with a $3,500 fee on Sales Hub, $3,600 a month with a $7,000 fee on Marketing Hub.
Marketing contacts, explained
Paid marketing tiers include an allowance of marketing contacts - the ones you can email or target. You can store far more contacts than that at no cost, but moving a stored contact to marketing status consumes allowance. Growing lists therefore create step increases in cost that do not appear on the pricing page as such.
When consolidation is the right call
HubSpot makes sense when you are currently paying for a CRM, an email tool, a scheduling tool and a form tool, and none of them talk to each other. Add those invoices up before comparing. It makes much less sense as a replacement for Mailchimp alone.
HubSpot questions, answered
- Is HubSpot worth it?
- HubSpot's free CRM is one of the best pieces of free software in B2B, and it is a legitimate reason to start here.
- How much does HubSpot cost?
- Free CRM; Starter from $7/month per seat billed annually ($20 monthly). The cheapest paid tier we recorded is Starter, published at $7 a month, which works out at $7 a month or $84 over a year. Verified against the vendor's pricing page.
- Does HubSpot have a free plan or free trial?
- HubSpot has a free plan. A free trial is available: 14 days on most Professional products.
- What is the best HubSpot alternative?
- It depends on the job. Pipedrive: Much cheaper and simpler if you only need a sales pipeline. Salesforce: More configurable and more expensive, and needs an administrator. Zoho CRM: Broad suite at a far lower price point, with a less polished experience.
- Can I self-host HubSpot?
- No. HubSpot is a hosted service only, so your data lives on the vendor's infrastructure.
Opens the vendor's own pricing page. Figures here were read from it on 19 August 2026.
What this profile is based on
Every claim below is about our work, not about HubSpot. A "no" is recorded rather than omitted, because the difference between a tested review and careful desk research is the reader's to weigh. How we research a profile.
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Prices read from the vendor : yes
Read from HubSpot's own pricing page on 19 August 2026
-
Plans and terms recorded : yes
7 rows, each with its billing period
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Original screenshots : yes
2 captured by us: pricing page, homepage
-
Sources cited and dated : yes
5 primary sources, each with the date it was read
-
Product used first-hand : no
Not tested. This profile is desk research from primary sources
-
Alternatives used first-hand : no
None, so comparisons here rest on published facts rather than use
-
Vendor contacted : no
Not contacted for this profile
Where HubSpot appears on this site
12 other pages here reference HubSpot. Every one is listed below, so the figure can be checked rather than taken.
- Price guide How to Read a SaaS Pricing Page (and Find the Real Cost) listed as related
- Price guide What a SaaS Affiliate Programme Reveals listed as related
- Price guide When to Use a SaaS Free Trial vs a Free Plan listed as related
- Another profile Apollo.io names it as a competitor
- Another profile Attio names it as a competitor
- Another profile Close names it as a competitor
- Another profile Mailchimp names it as a competitor
- Another profile Microsoft Dynamics 365 names it as a competitor
- Another profile Pipedrive names it as a competitor
- Another profile Salesforce names it as a competitor
- Another profile Twenty names it as a competitor
- Another profile Zoho CRM names it as a competitor
Counts pages on this site that name the product by choice - price guides, pricing question pages, deal records and other profiles. Category and directory indexes list everything automatically and are not counted.
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Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme
- Company details
What has changed
-
August 2026
- Separated the Sales Hub and Marketing Hub ladders, which were conflated. Sales Hub Professional is $90 a seat and Enterprise $150; the $800 and $3,600 figures are Marketing Hub bundles
- Recorded the required one-time onboarding fees - $1,500 and $3,500 on Sales Hub, $3,000 and $7,000 on Marketing Hub
- Recorded that the free tier is now capped at 2 users
- Added HubSpot Credits at $9 per 1,000 paid annually
-
August 2026
- Seat and platform pricing verified, annual and monthly
- Added plan picker and verdicts
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- HubSpot pricing page - checked 19 August 2026
- HubSpot Sales Hub pricing - checked 19 August 2026
- HubSpot Marketing Hub pricing - checked 19 August 2026
- HubSpot affiliate programme - checked 9 August 2026
- HubSpot investor relations - checked 9 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.
