Attio Pricing
- Sales pricing
- $35/mo at the smallest
- Free plan
Attio pricing starts at $35 a month, which is $420 over twelve months. There is a free plan. Every figure below was read from the vendor's pricing page on 19 August 2026.
Opens the vendor's own pricing page. Figures here were read from it on 19 August 2026.
Attio ranking and coverage
- In Sales
- #8 of 11 tied
- Overall
- #83 of 122 tied
- Terms score
- 4.9 /10
- Referenced here
- 3 pages
Cost position 2.7 · Portability 5 · Subscription flexibility 7 - Ranked on published terms only: entry price against category peers, portability and subscription flexibility, equally weighted. This is not a quality score.How the rank is calculated.
Attio pricing at a glance
| Entry price | Free for up to 3 seats; Plus $35 per user/month billed annually ($44 monthly) |
|---|---|
| Smallest invoice | $35 a month, or $420 a year |
| How that is reached | Plus at $35 a month |
| Seat minimum | None on the entry plan |
| Free plan | Yes |
| Free trial | No trial offered |
| How it charges | freemium |
| Priced plans published | 4 rows on the vendor's page |
| Affiliate programme | No |
| Prices read from | The vendor's own pricing page |
| Last checked | 19 August 2026 |
Every Attio plan and what it costs
Read from the vendor's own pricing page on 19 August 2026. Charged as freemium. No free trial is offered.
| Plan | Price | Billing | What it is |
|---|---|---|---|
| Free | $0 | per month | Up to 3 seats - The core CRM with its object model, at no cost for three people |
| Plus | $35 | per month | per user, up to 10 seats - Billed annually; $44 a user paying monthly. Adds enhanced email sending, and is capped at ten seats |
| Pro | $79 | per month | per user - Billed annually; $99 a user paying monthly. Adds call intelligence, sequences and advanced reporting |
| Enterprise | Custom | Negotiated | Arranged with sales |
What Attio actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above resolved both ways, per seat or unit where the plan is charged that way. Where a vendor quotes only a yearly figure it is divided by twelve rather than left out, and the Quoted column says which figure the vendor actually publishes.
| Plan | Quoted | Monthly | Over 12 months |
|---|---|---|---|
| Plusper user, up to 10 seats | per month | $35 | $420 |
| Proper user | per month | $79 | $948 |
Attio pricing over time
Read from 18 archived captures of the vendor's pricing page , spanning December 2022 to September 2026. Every figure below links to the capture it came from, so you can check it against the page as it stood on the day.
- Plus changed 3 times between 14 December 2022 and 8 September 2026, from $29 per user to $44 per user, up 51.7% overall.
- Pro changed 3 times between 14 December 2022 and 8 September 2026, from $59 per user to $99 per user, up 67.8% overall.
Plus
Pro
Compiled 18 September 2026 from the Internet Archive Wayback Machine. Plan names were matched against the archived page text and the first currency-anchored figure within 160 characters was recorded, rejecting any figure with a competing plan name standing between it and the name it was matched to. The currency and the unit were read from each capture rather than assumed: captures served in a currency other than $, and captures where no plan name sat beside a figure, are listed as unread rather than dropped. Archived pages show the price as served to the archive's crawler, which may differ by region from the price you are shown.
Attio pricing against its competitors
Compared on the smallest invoice each vendor will accept, not on the advertised per-seat rate. Where a product has a seat minimum, the figure below is the minimum times the rate, because that is the cheque you would actually write.
| Product | Cheapest paid entry | Free plan | Against Attio |
|---|---|---|---|
| HubSpot | $7 a month | Yes | −$28 a month (−80%) |
| Pipedrive | $14 a month | No | −$21 a month (−60%) |
| Attio | $35 a month | Yes | This product |
Which Attio plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You are three people or fewer | Free | Three seats, no time limit, and the same data model as the paid tiers. Nothing to justify. |
| You have four to ten people and want email sending | Plus | $35 a user billed annually, or $44 monthly. Note the ten-seat cap before you plan headcount around it. |
| You need sequences, call intelligence or advanced reporting | Pro | $79 a user billed annually. This is where the sales tooling arrives, at more than double Plus. |
| You are growing past ten seats | Price Pro, not Plus | The cap means growth is not a matter of adding seats at $35 - it is a move to $79 a user for everyone. |
| You want to own the software | Consider Twenty instead | Open source, self-hostable and $9 a user with unlimited seats. |
Verdict by who you are
Founder-led startup of threeYes
The free tier is the product for three people, which no other modern CRM here matches.
Startup with an unusual sales motionYes
A configurable object model without an implementation project is the specific gap between Pipedrive and Salesforce.
Growing team approaching ten seatsCompare first
Model the move to Pro at $79 a user before you commit, because the Plus cap forces it.
Large sales orgNo
No quota or territory management, and per-seat costs that rise faster than the alternatives.
Should you buy Attio?
Buy Attio if…
- Startups whose sales process does not fit a standard pipeline
- Teams of three or fewer, who can use it at no cost
- Buyers who want configurability without a Salesforce implementation
Do not buy Attio if…
- Teams needing built-in quota, territory or forecasting depth
- Larger sales orgs, where $35 a seat adds up quickly
- Anyone wanting a large consultant ecosystem
Best Attio alternative for each job
Chosen by what you are trying to do rather than by which product is closest overall, because the right replacement depends on the job.
| If you mainly need to… | Use | Why |
|---|---|---|
| Own the CRM outright | Twenty | Open source, self-hostable, unlimited seats from $9 a user a month. |
| Track relationships rather than a pipeline | Folk | Lighter and cheaper at $24 a member, with custom objects on Premium. |
| Run marketing and sales on one record | HubSpot | Free for two users, and the largest ecosystem in the category. |
| Call and sequence at volume | Close | Built around dialling and outreach, from $35 a user billed annually. |
What leaving Attio would cost
moderate lock-in
Attio scores on public API. Portability 5/10 ; lock-in is the inverse. How this is calculated.
The ten-seat cap is the thing to notice
Attio publishes both billing bases, which is more than several rivals manage:
| Plan | Billed annually | Paying monthly | Seats |
|---|---|---|---|
| Free | $0 | $0 | Up to 3 |
| Plus | $35/user | $44/user | Up to 10 |
| Pro | $79/user | $99/user | No stated cap |
Read the seats column before the price column. Plus stops at ten seats, so a team growing from nine to eleven people does not add two seats at $35 - it moves everybody to Pro at $79. For eleven people that is $385 a month becoming $869.
That is a cliff of the same kind HubSpot has between Starter and Professional, and it is easier to miss because the number in the middle looks like a ladder rung rather than a ceiling.
The free tier is a real one
Three seats, no time limit, and the same configurable object model the paid plans use. For a founder and two colleagues that is a working CRM at no cost, and it is the most generous free tier in this category after Zoho CRM’s three users.
The reason it matters more here than elsewhere: Attio’s whole pitch is that you shape the data model to your process. Testing that takes weeks of real use, not a fortnight of trial, and the free tier lets you do it properly.
Where it sits between Pipedrive and Salesforce
There is a genuine gap in this category between products with a fixed opinion about selling (Pipedrive, Close) and platforms that model anything at the cost of an implementation (Salesforce, Dynamics 365). Attio sits in it: configurable objects, no administrator, live in days.
What it does not carry is the machinery a larger sales organisation expects - quota tracking, territory rules, forecasting depth - or the consultant market that makes the enterprise platforms implementable. If you want the same idea with the licence in your own hands, Twenty is open source at $9 a user with unlimited seats.
Attio questions, answered
- Is Attio worth it?
- Attio's premise is that the shape of your sales process should not be dictated by the CRM, and it delivers that without the implementation project a configurable platform normally implies - which is the reason it keeps a
- How much does Attio cost?
- Free for up to 3 seats; Plus $35 per user/month billed annually ($44 monthly). The cheapest paid tier we recorded is Plus, published at $35 a month, which works out at $35 a month or $420 over a year. Verified against the vendor's pricing page.
- Does Attio have a free plan or free trial?
- Attio has a free plan. No free trial is offered.
- What is the best Attio alternative?
- It depends on the job. Twenty: The open-source equivalent, self-hostable, with unlimited seats from $9 a user. Folk: Lighter relationship CRM at $24 a member, with custom objects on Premium only. HubSpot: Larger ecosystem and marketing tooling; a fixed data model unless you reach the upper tiers.
- Can I self-host Attio?
- No. Attio is a hosted service only, so your data lives on the vendor's infrastructure.
Opens the vendor's own pricing page. Figures here were read from it on 19 August 2026.
What this profile is based on
Every claim below is about our work, not about Attio. A "no" is recorded rather than omitted, because the difference between a tested review and careful desk research is the reader's to weigh. How we research a profile.
-
Prices read from the vendor : yes
Read from Attio's own pricing page on 19 August 2026
-
Plans and terms recorded : yes
4 rows, each with its billing period
-
Original screenshots : yes
1 captured by us: pricing page
-
Sources cited and dated : yes
1 primary source, each with the date it was read
-
Product used first-hand : no
Not tested. This profile is desk research from primary sources
-
Alternatives used first-hand : no
None, so comparisons here rest on published facts rather than use
-
Vendor contacted : no
Not contacted for this profile
Desk research from Attio's own pricing page, read on 19 August 2026 through a United States egress. Nobody here has used Attio, and we have no evidence about whether sales teams keep it updated.
Where Attio appears on this site
3 other pages here reference Attio. Every one is listed below, so the figure can be checked rather than taken.
- Another profile Close picks it for model an unusual sales process
- Another profile folk names it as a competitor
- Another profile Twenty picks it for modern object-model crm, fully managed
Counts pages on this site that name the product by choice - price guides, pricing question pages, deal records and other profiles. Category and directory indexes list everything automatically and are not counted.
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Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme
- Company details
Individually sourced claims
-
Attio is free for up to three seats
Attio pricing ↗ · checked
-
Plus is $35 a user billed annually or $44 monthly, and is capped at ten seats
Attio pricing ↗ · checked
-
Pro is $79 a user billed annually or $99 monthly, and adds call intelligence and sequences
Attio pricing ↗ · checked
What has changed
-
August 2026
- First published, with both billing bases read from the vendor pricing page
- Recorded the ten-seat cap on Plus, which decides the real cost of growth
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- Attio pricing - checked 19 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.
