Grok
xAI's assistant, with real-time X and web search and the steepest paid ladder here.
- AI
- Marketing
- Productivity
- from $30/mo
Grok is the assistant from xAI, notable for real-time web and X search and for video generation on its upper tier. Its free tier is unusually capable and its paid ladder is the most expensive of any general assistant we have priced, with allowances described in adjectives rather than numbers.
Grok: the short answer
Every line below is drawn from facts verified on 19 August 2026.
- What it is
- xAI's assistant, with real-time X and web search and the steepest paid ladder here
- Best for
- Anyone who needs current information from X and the open web
- Starts at
- Free; SuperGrok $30/month; SuperGrok Plus $100/month
- Free option
- Free plan available, no trial
- Biggest strength
- Real-time search across X and the open web, which rivals cannot match on X content
- Biggest drawback
- The most expensive paid tier of any general assistant we priced, at $30 a month
- Based on
- Primary-source research, not hands-on use
- Closest alternative
- ChatGPT - Wider ecosystem, cheaper middle tier at $20, and a business route you can price
- True annual cost
- from $360 a year on SuperGrok, the cheapest paid tier ($30 a month)
Grok at a glance
| Best for | Anyone who needs current information from X and the open web, Video and image generation alongside a chat assistant, Individuals rather than IT-managed deployments |
|---|---|
| Category | AI, Marketing, Productivity |
| Starting price | Free; SuperGrok $30/month; SuperGrok Plus $100/month |
| Free plan | Yes |
| Free trial | No trial offered |
| Pricing model | subscription |
| Company | xAI |
| Founded | 2023 |
| Headquarters | Palo Alto, California, United States |
| Founders | Not disclosed |
| Platforms | Web, iOS, Android |
| Public API | Yes |
| Browser extension | No |
| Mobile apps | iOS + Android |
| Self-hosting | No |
| Affiliate programme | No |
| Data source | Vendor pricing page and public records |
| Last checked | August 2026 |
Grok pricing
Prices below were read from the vendor's own pricing page on 19 August 2026. Pricing model: subscription. No free trial is offered.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | per month | Real-time web and X search, described as available "within generous limits" with no figures published |
| SuperGrok | $30 | per month | The current frontier model with higher rate limits across all features |
| SuperGrok Plus | $100 | per month | Significantly higher usage, 1080p video creation and priority access |
| Team | Not disclosed | Negotiated | A Team tab exists on the pricing page alongside Individual and API, but no seat price was readable from it on 19 August 2026 |
| API usage | Usage-based | per usage | Priced separately for developers, on its own tab |
What Grok actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above resolved both ways, per seat or unit where the plan is charged that way. Where a vendor quotes only a yearly figure it is divided by twelve rather than left out, and the Quoted column says which figure the vendor actually publishes.
| Plan | Quoted | Monthly | Over 12 months |
|---|---|---|---|
| SuperGrok | per month | $30 | $360 |
| SuperGrok Plus | per month | $100 | $1,200 |
Which Grok plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You want current information from X and the web at no cost | Free | Real-time web and X search are on the free tier. The limits are described as generous and never quantified. |
| You use it daily and want the frontier model | SuperGrok | $30 a month, higher rate limits across all features. Note this is the dearest middle tier here. |
| You generate video | SuperGrok Plus | $100 a month adds 1080p video creation, significantly higher usage and priority access. |
| You are buying for a team | Ask for the Team price in writing | A Team tab exists but no seat price was readable from the pricing page, so the number has to come from sales. |
| You need to forecast usage before committing | Consider Mistral or Perplexity instead | Both publish at least some allowances as absolute numbers. Grok publishes none. |
Verdict by who you are
Individual who follows news and X closelyYes
Real-time X and web search is a genuine capability difference, and the free tier is capable.
Creator making short videoCompare first
1080p video creation sits on the $100 tier, so price it against dedicated video tools.
IT team rolling out to a companyNo
No readable seat price, no published limits and no published data-processing route.
Cost-conscious buyerNo
$30 a month is the dearest middle tier in this category, and Mistral is $14.99.
Should you buy Grok?
Buy Grok if…
- Anyone who needs current information from X and the open web
- Video and image generation alongside a chat assistant
- Individuals rather than IT-managed deployments
Do not buy Grok if…
- Companies needing a published per-seat business price
- Buyers who must forecast usage before committing
- Organisations with strict data-processing requirements
Best Grok alternative for each job
Chosen by what you are trying to do rather than by which product is closest overall, because the right replacement depends on the job.
| If you mainly need to… | Use | Why |
|---|---|---|
| Buy one assistant for a mixed team | ChatGPT | $20 a month, the widest ecosystem, and a business tier that exists. |
| Answers with citations you can open | Perplexity | Cited answers are the product rather than a feature. |
| Spend the least per seat | Mistral | $14.99 a month, with published daily allowances. |
| Deploy under existing admin controls | Microsoft Copilot | From $18 a user a month paid yearly, inside the estate you already manage. |
Key features
- Real-time web and X search on every tier, including free
- Frontier model access on SuperGrok
- Image generation
- Video creation, at 1080p on SuperGrok Plus
- Voice interaction
- Available inside X as well as its own apps
- Higher rate limits as the paid differentiator
- Developer API on a separate tab
Integrations
- X
- xAI API
- iOS and Android apps
Grok screenshots
Captured by us in August 2026 at 1440px, unedited. Interfaces change, so these show the product as it looked on the date we verified this profile. Pricing pages are captured from a US vantage point, so the currency shown matches the USD figures recorded above.
Our assessment
Grok's distinguishing features are real: search across X and the open web in real time, which no other assistant here has the same access to, and video generation on the upper tier. Its free tier is also genuinely capable rather than a demonstration. The commercial shape is the problem for anyone buying for work. SuperGrok at $30 a month is half again the price of ChatGPT Plus, Gemini AI Pro or Perplexity Pro, and twice Mistral Pro; SuperGrok Plus is $100. The Team tab on the pricing page carried no readable seat price when we checked, so a company cannot price a rollout from the published page, and there is no published figure anywhere for what any tier actually allows - "generous limits", "higher rate limits" and "significantly higher usage" are the whole of it. For an individual who wants current information from X and does not mind the price, it is a reasonable buy. For a procurement process, it is the least forecastable product in this comparison.
What works in Grok
- Real-time search across X and the open web, which rivals cannot match on X content
- A free tier that is genuinely usable rather than a teaser
- Video creation at 1080p on the upper tier
- Available inside X as well as dedicated apps
What doesn't
- The most expensive paid tier of any general assistant we priced, at $30 a month
- No usage allowance published in numbers on any tier
- No readable per-seat price for teams on the pricing page
- No self-hosting, open weights or published data processing route
EveryAny Decision Score
3 of these 8 dimensions are calculated from verified facts; the rest are our judgement, shown as a band rather than a figure unless something specific sits behind them. How each score works.
- Cost position0/10
derivedentry tier at $30 a month against a category median of $17 a month across 8 comparable tools
- Portability5/10
derivedpublic API
- Subscription flexibility6/10
derivedfree plan, subscription, monthly billing
- Feature depthHigh
editorialour judgement, with no measurement behind it
- Ease of learningHigh
editorialour judgement, with no measurement behind it
- Collaboration3/10
editorialNo published team seat price and no shared workspace features visible on the pricing page; a Team tab exists without readable pricing.
- AI capability8/10
editorialReal-time web and X search on every tier, frontier model access on SuperGrok, image generation, voice and 1080p video creation on the upper tier.
- Professional adoptionHigh
editorialour judgement, with no measurement behind it
What leaving Grok would cost
moderate lock-in
Grok scores on public API. Portability 5/10 ; lock-in is the inverse. How this is calculated.
Grok competitors and alternatives
| Alternative | Why you might pick it instead |
|---|---|
| ChatGPT | Wider ecosystem, cheaper middle tier at $20, and a business route you can price. |
| Google Gemini | Similar modality breadth, and usually already licensed if you run Google Workspace. |
| Perplexity | A better fit if what you actually want is cited answers rather than a general assistant. |
ChatGPT
AI
General-purpose AI assistant for writing, analysis, coding and research.
Checked Aug 2026
Google Gemini
AI
The AI assistant that arrives already inside your email and documents.
Checked Aug 2026
The ladder, and where it sits against the field
| Tier | Price | What changes |
|---|---|---|
| Free | $0/month | Real-time web and X search, “within generous limits” |
| SuperGrok | $30/month | Frontier model, higher rate limits across all features |
| SuperGrok Plus | $100/month | Significantly higher usage, 1080p video, priority access |
Read against the rest of our AI assistants guide, $30 is the dearest middle tier in the category: ChatGPT Plus and Perplexity Pro are $20, Gemini AI Pro is $19.99, and Mistral Pro is $14.99.
What you cannot find out before paying
Not one figure. The free tier’s limits are “generous”, SuperGrok’s are “higher”, SuperGrok Plus offers “significantly higher usage”. There is no message count, no credit allowance and no daily cap published anywhere on the pricing page.
That is not unique in this category - most vendors do the same, and our guide scores all of them on it - but Grok is at the far end of it, and it combines with the second gap below.
There is a Team tab, and no team price
The pricing page has Individual, Team and API tabs. The Team tab produced no seat price to a server-side read on 19 August 2026, so a company cannot price a deployment from the page.
For a procurement process that is a real obstacle: no seat price, no published limits, and nothing on the page about data processing or admin controls. If Grok is on your shortlist for work, get all three in writing before you commit. Microsoft Copilot and Claude both publish a seat price you can put in a budget.
What it is genuinely good for
Current information. Grok searches X in real time, and no other assistant here has that access to that corpus. If your work involves knowing what is being said right now - monitoring, news, market sentiment - that is a capability difference rather than a preference, and the free tier is enough to judge whether it matters to you before spending $30.
Grok questions, answered
- Is Grok worth it?
- Grok's distinguishing features are real: search across X and the open web in real time, which no other assistant here has the same access to, and video generation on the upper tier.
- How much does Grok cost?
- Free; SuperGrok $30/month; SuperGrok Plus $100/month. The cheapest paid tier we recorded is SuperGrok, published at $30 a month, which works out at $30 a month or $360 over a year. Verified against the vendor's pricing page.
- Does Grok have a free plan or free trial?
- Grok has a free plan. No free trial is offered.
- What is the best Grok alternative?
- It depends on the job. ChatGPT: Wider ecosystem, cheaper middle tier at $20, and a business route you can price. Google Gemini: Similar modality breadth, and usually already licensed if you run Google Workspace. Perplexity: A better fit if what you actually want is cited answers rather than a general assistant.
- Can I self-host Grok?
- No. Grok is a hosted service only, so your data lives on the vendor's infrastructure.
What this profile is based on
Every claim below is about our work, not about Grok. A "no" is recorded rather than omitted, because the difference between a tested review and careful desk research is the reader's to weigh. How we research a profile.
-
Prices read from the vendor : yes
Read from Grok's own pricing page on 19 August 2026
-
Plans and terms recorded : yes
5 rows, each with its billing period
-
Original screenshots : yes
1 captured by us: homepage
-
Sources cited and dated : yes
3 primary sources, each with the date it was read
-
Product used first-hand : no
Not tested. This profile is desk research from primary sources
-
Alternatives used first-hand : no
None, so comparisons here rest on published facts rather than use
-
Vendor contacted : no
Not contacted for this profile
Desk research from xAI's own pricing and company pages, read on 19 August 2026 through a United States egress. Nobody here has used Grok, and no model quality was benchmarked. The Team tab on the pricing page did not yield a seat price to a server-side read, so none is recorded.
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Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme
- Company details ·
Individually sourced claims
-
Grok's free tier includes real-time web and X search, within limits described only as "generous"
xAI pricing ↗ · checked
-
SuperGrok is $30 a month and SuperGrok Plus is $100 a month
xAI pricing ↗ · checked
-
SuperGrok Plus adds 1080p video creation and priority access
xAI pricing ↗ · checked
What has changed
-
August 2026
- First published, with the individual tiers read from the vendor pricing page
- Recorded that no tier publishes a usage figure, and no team seat price was readable
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- xAI pricing - checked 19 August 2026
- xAI company - checked 19 August 2026
- Grok, from xAI - checked 19 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.
