folk
A lightweight relationship CRM, priced per member with credits for enrichment and messaging.
- Sales
- Productivity
- Marketing
- from $24/mo
folk is a lightweight CRM aimed at relationship-led work rather than structured pipelines: contacts, enrichment and outreach first, with deals and custom objects reserved for its Premium tier. Pricing is per member with credit allowances for enrichment, messaging and AI fields.
folk: the short answer
Every line below is drawn from facts verified on 19 August 2026.
- What it is
- A lightweight relationship CRM, priced per member with credits for enrichment and messaging
- Best for
- Agencies, consultancies and investors managing relationships rather than pipelines
- Starts at
- Standard $24 per member/month billed annually ($30 monthly); Premium $48 ($60 monthly)
- Free option
- No free plan, Free trial offered through the vendor's "Try for free" flow; length not stated on the pricing page trial
- Biggest strength
- Genuinely lighter than a full CRM without being a spreadsheet
- Biggest drawback
- Deals and custom objects are Premium-only, doubling the price for a pipeline
- Based on
- Primary-source research, not hands-on use
- Closest alternative
- Attio - Free for three seats, and a configurable object model from the entry tier
- True annual cost
- from $288 a year on Standard, the cheapest paid tier ($24 a month)
folk at a glance
| Best for | Agencies, consultancies and investors managing relationships rather than pipelines, Small teams who want contact enrichment built in, Anyone who found a full CRM too heavy and a spreadsheet too light |
|---|---|
| Category | Sales, Productivity, Marketing |
| Starting price | Standard $24 per member/month billed annually ($30 monthly); Premium $48 ($60 monthly) |
| Free plan | No |
| Free trial | Free trial offered through the vendor's "Try for free" flow; length not stated on the pricing page |
| Pricing model | subscription |
| Company | folk |
| Founded | Not disclosed |
| Headquarters | Not disclosed |
| Founders | Not disclosed |
| Platforms | Web, iOS, Android |
| Public API | Yes |
| Browser extension | Yes |
| Mobile apps | iOS + Android |
| Self-hosting | No |
| Affiliate programme | No |
| Data source | Vendor pricing page and public records |
| Last checked | August 2026 |
folk pricing
Prices below were read from the vendor's own pricing page on 19 August 2026. Pricing model: subscription. Free trial: Free trial offered through the vendor's "Try for free" flow; length not stated on the pricing page.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Standard | $24 | per month | per member - Billed annually; $30 a member paying monthly. Contacts, enrichment and messaging, without deals or custom objects |
| Premium | $48 | per month | per member - Billed annually; $60 a member paying monthly. Adds custom objects and deals, and more credits for enrichment, messages, account sync and AI fields |
| Enterprise | From $80 | per month | per member - Billed annually. Custom credit limits for enrichment, messages, account sync and AI fields, plus custom integrations |
What folk actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above resolved both ways, per seat or unit where the plan is charged that way. Where a vendor quotes only a yearly figure it is divided by twelve rather than left out, and the Quoted column says which figure the vendor actually publishes.
| Plan | Quoted | Monthly | Over 12 months |
|---|---|---|---|
| Standardper member | per month | $24 | $288 |
| Premiumper member | per month | $48 | $576 |
| Enterpriseper member | per month | $80 | $960 |
Which folk plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You manage relationships, not a pipeline | Standard | $24 a member billed annually, or $30 monthly, with contacts, enrichment and messaging. |
| You need deals or your own objects | Premium | $48 a member billed annually. This is the tier most people expected Standard to be, so price it from the start. |
| You are hitting credit limits on enrichment or messaging | Enterprise | From $80 a member billed annually, with custom limits and integrations. |
| You want a pipeline at the lowest price | Consider Pipedrive instead | $14 a seat billed annually, with deals at the entry tier rather than the second one. |
| You are three people or fewer | Consider Attio's free tier first | Three seats free with a configurable object model, before spending anything here. |
Verdict by who you are
Agency or consultancy tracking client relationshipsYes
The contact-first model and built-in enrichment fit relationship work better than any pipeline CRM here.
Investor or business developerYes
Network tracking with enrichment is the job this is designed for.
Structured sales teamCompare first
Only on Premium at $48 a member, since deals are not in Standard - and Pipedrive is $14.
Outbound calling teamNo
There is no dialler. Close is built for that and folk is not.
Team wanting a free tierNo
There is none; Attio gives three seats free and Zoho CRM three users.
Should you buy folk?
Buy folk if…
- Agencies, consultancies and investors managing relationships rather than pipelines
- Small teams who want contact enrichment built in
- Anyone who found a full CRM too heavy and a spreadsheet too light
Do not buy folk if…
- Structured sales teams needing deals at the entry tier
- High-volume outbound calling
- Teams needing quota, territory or forecasting tooling
Best folk alternative for each job
Chosen by what you are trying to do rather than by which product is closest overall, because the right replacement depends on the job.
| If you mainly need to… | Use | Why |
|---|---|---|
| Configurable objects at no cost for a small team | Attio | Free for three seats, with custom objects from the entry tier. |
| A pipeline at the lowest price | Pipedrive | $14 a seat billed annually, deals included. |
| Call and sequence at volume | Close | A built-in dialler, from $35 a user billed annually for a team. |
| Own the software | Twenty | Open source and self-hostable, $9 a user with unlimited seats. |
Key features
- Contact-first data model aimed at relationship tracking
- One-click waterfall enrichment for missing contact details
- Messages and sequences for outreach
- Custom objects and deals, on Premium and above
- Account sync and AI fields, metered in credits
- Browser extension for capturing contacts from the web
- Mobile apps for capturing and closing on the move
- Credit allowances that scale by tier
Integrations
- Email and calendar providers
- Browser extension
- folk API
- Enrichment data providers
folk screenshots
Captured by us in August 2026 at 1440px, unedited. Interfaces change, so these show the product as it looked on the date we verified this profile. Pricing pages are captured from a US vantage point, so the currency shown matches the USD figures recorded above.
Our assessment
folk is the answer to a real question that the bigger CRMs answer badly: what do you use when the work is relationships rather than a pipeline - an agency's client list, an investor's network, a consultancy's referral sources - and a spreadsheet has stopped coping. Contacts come first, enrichment is built in rather than bought as a bolt-on, and outreach happens in the same place. The commercial shape needs reading carefully, though, because the thing most buyers will assume is included is not: **deals and custom objects sit on Premium at $48 a member billed annually**, twice the Standard price. If you need a pipeline, folk's real price is $48 and not $24, and at that point Attio's free-for-three tier and Pipedrive at $14 both deserve a look. Everything else here is metered in credits - enrichment, messages, account sync, AI fields - and the page does not publish the allowances as numbers, so the ceiling is something you discover.
What works in folk
- Genuinely lighter than a full CRM without being a spreadsheet
- Enrichment built in rather than bought separately
- Both monthly and annual rates published for every tier
- Browser extension and mobile apps for capture away from the desk
What doesn't
- Deals and custom objects are Premium-only, doubling the price for a pipeline
- Credit allowances for enrichment and messaging are not published as numbers
- No free tier
- No quota, territory or forecasting tooling
EveryAny Decision Score
3 of these 8 dimensions are calculated from verified facts; the rest are our judgement, shown as a band rather than a figure unless something specific sits behind them. How each score works.
- Cost position4.5/10
derivedentry tier at $24 a month against a category median of $24 a month across 11 comparable tools
- Portability5/10
derivedpublic API
- Subscription flexibility6/10
derivedfree trial, subscription, monthly billing
- Feature depth6/10
editorialContacts, enrichment, messaging and sequences at Standard; deals and custom objects only from Premium; no quota, territory or forecasting tooling.
- Ease of learningVery high
editorialour judgement, with no measurement behind it
- CollaborationHigh
editorialour judgement, with no measurement behind it
- AI capability6/10
editorialAI fields and account sync, metered in credits whose allowances the pricing page does not quantify.
- Professional adoptionModerate
editorialour judgement, with no measurement behind it
What leaving folk would cost
moderate lock-in
folk scores on public API. Portability 5/10 ; lock-in is the inverse. How this is calculated.
folk competitors and alternatives
| Alternative | Why you might pick it instead |
|---|---|
| Attio | Free for three seats, and a configurable object model from the entry tier. |
| Pipedrive | $14 a seat and a proper pipeline, with no enrichment built in. |
| HubSpot | Free for two users, and marketing tooling folk does not attempt. |
Pipedrive
Sales
A sales pipeline, done properly, and deliberately nothing else.
Checked Aug 2026
Attio
Sales
A CRM built on your own data model, free for three seats and $35 a seat after that.
Checked Aug 2026
The pipeline is on the second tier
This is the single fact that decides whether folk is cheap or mid-priced:
| Plan | Billed annually | Paying monthly | Deals and custom objects |
|---|---|---|---|
| Standard | $24/member | $30/member | No |
| Premium | $48/member | $60/member | Yes |
| Enterprise | From $80/member | Not published | Yes, with custom limits |
Deals and custom objects are Premium features. If your work involves tracking opportunities through stages, folk’s price is $48 a member billed annually, not $24 - which puts it above Attio Plus at $35 and more than three times Pipedrive at $14.
Buy Standard for a relationship list. Buy Premium for a pipeline. Do not buy Standard expecting a pipeline.
What it is genuinely better at
Relationship work that pipeline CRMs handle badly. An agency’s client and referral network, an investor’s contact graph, a consultancy’s warm list: lots of people, few formal stages, and the value is in remembering context rather than moving cards.
Enrichment is the other real differentiator - one-click waterfall enrichment for missing contact details, built into the product rather than bought as a separate subscription. Combined with the browser extension and mobile capture, it is a genuinely lighter way to keep a contact base current.
The credits are the unpublished part
Enrichment, messages, account sync and AI fields are all metered, and the tiers are described in relative terms - Premium gets “more credits”, Enterprise gets “custom limits”. The pricing page does not publish the allowances as numbers.
That is the same gap our CRM guide flags elsewhere: a metered product whose meter is not published can only be budgeted after you are inside it. Ask for the figures for your tier before you commit, particularly if enrichment is the reason you are buying.
Prices in two currencies, recorded in one
folk’s page shows dollars and euros together. We record the dollar figures and do not convert between them, because an unverified exchange rate is a fabricated number - the same rule that keeps euro-priced tools out of dollar comparisons throughout this catalogue.
folk questions, answered
- Is folk worth it?
- folk is the answer to a real question that the bigger CRMs answer badly: what do you use when the work is relationships rather than a pipeline - an agency's client list, an investor's network, a consultancy's referral so
- How much does folk cost?
- Standard $24 per member/month billed annually ($30 monthly); Premium $48 ($60 monthly). The cheapest paid tier we recorded is Standard, published at $24 a month, which works out at $24 a month or $288 over a year. Verified against the vendor's pricing page.
- Does folk have a free plan or free trial?
- folk has no free plan. A free trial is available: Free trial offered through the vendor's "Try for free" flow; length not stated on the pricing page.
- What is the best folk alternative?
- It depends on the job. Attio: Free for three seats, and a configurable object model from the entry tier. Pipedrive: $14 a seat and a proper pipeline, with no enrichment built in. HubSpot: Free for two users, and marketing tooling folk does not attempt.
- Can I self-host folk?
- No. folk is a hosted service only, so your data lives on the vendor's infrastructure.
What this profile is based on
Every claim below is about our work, not about folk. A "no" is recorded rather than omitted, because the difference between a tested review and careful desk research is the reader's to weigh. How we research a profile.
-
Prices read from the vendor : yes
Read from folk's own pricing page on 19 August 2026
-
Plans and terms recorded : yes
3 rows, each with its billing period
-
Original screenshots : yes
1 captured by us: pricing page
-
Sources cited and dated : yes
1 primary source, each with the date it was read
-
Product used first-hand : no
Not tested. This profile is desk research from primary sources
-
Alternatives used first-hand : no
None, so comparisons here rest on published facts rather than use
-
Vendor contacted : no
Not contacted for this profile
Desk research from folk's own pricing page, read on 19 August 2026 through a United States egress. The page quotes dollars and euros side by side; the dollar figures are recorded here and no conversion was performed. Nobody here has used folk.
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Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme
- Company details
Individually sourced claims
-
Standard is $24 a member a month billed annually and $30 paying monthly
folk pricing ↗ · checked
-
Custom objects and deals are Premium features, at $48 a member billed annually
folk pricing ↗ · checked
-
Enterprise starts at $80 a member a month billed annually
folk pricing ↗ · checked
What has changed
-
August 2026
- First published, with both billing bases read from the vendor pricing page
- Recorded that deals and custom objects are Premium-only, which doubles the price for a pipeline
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- folk pricing - checked 19 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.
