Otterly.ai is an AI search monitoring tool: it runs your prompts daily against ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and reports mentions, citations and share of voice. It has the lowest published entry price of any tracker we have priced, at $29 a month for 15 prompts, and unlimited team members on every plan.
Otterly.ai: the short answer
Every line below is drawn from facts verified on 18 August 2026.
- What it is
- The cheapest way to start measuring whether AI answers mention you
- Best for
- Solo marketers and small teams testing whether AI visibility matters to them
- Starts at
- Lite $29/month, or $25/month billed yearly; Standard $189/month
- Free option
- No free plan, Stated on the pricing FAQ, length not published trial
- Biggest strength
- $29 a month is the lowest published entry price of any AI-visibility tracker we priced
- Biggest drawback
- Gemini, Google AI Mode and Claude are paid add-ons rather than included engines
- Based on
- Primary-source research, not hands-on use
- Closest alternative
- Peec AI - More prompts and engines for the money above $80 a month, also unlimited users
- True annual cost
- from $348 a year on Lite, the cheapest paid tier ($29 a month)
Otterly.ai at a glance
| Best for | Solo marketers and small teams testing whether AI visibility matters to them, Agencies that need separate client workspaces, Teams that want four engines covered at the entry price |
|---|---|
| Category | SEO, Marketing, Analytics |
| Starting price | Lite $29/month, or $25/month billed yearly; Standard $189/month |
| Free plan | No |
| Free trial | Stated on the pricing FAQ, length not published |
| Pricing model | subscription |
| Company | OtterlyAI GmbH |
| Founded | 2024 |
| Headquarters | Persenbeug, Austria |
| Founders | Thomas Peham, Josef Trauner, Klaus-M. Schremser |
| Platforms | Web |
| Public API | Yes |
| Browser extension | No |
| Mobile apps | None |
| Self-hosting | No |
| Affiliate programme | 20% of the referred customer's monthly subscription for the first 12 months, paid monthly after a 30-day grace period; open to agency partners, ambassadors and invited partners rather than the public |
| Data source | Vendor pricing page and public records |
| Last checked | August 2026 |
Otterly.ai pricing
Prices below were read from the vendor's own pricing page on 18 August 2026. Pricing model: subscription. Free trial: Stated on the pricing FAQ, length not published.
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Lite | $29 | per month | Unlimited team members - $25/month billed yearly. 15 prompts, four engines, daily tracking, one workspace, 1,000 GEO URL audits a month |
| Standard | $189 | per month | Unlimited team members - $160/month billed yearly. 100 prompts, unlimited workspaces, API and MCP access, 5,000 GEO URL audits, Looker Studio connector |
| Premium | $489 | per month | Unlimited team members - $422/month billed yearly. 400 prompts, 10,000 GEO URL audits, 1M agent analytics events |
| Enterprise | From $1,000 | per month | Custom terms, single sign-on, quarterly GEO health check, dedicated customer success manager |
| Extra prompts | $99 | per month | Per 100 additional prompts on Standard or Premium, or $1,020 a year. Not available on Lite |
| Google AI Mode engine | $9 | per month | On Lite; $59 on Standard, $149 on Premium. Gemini is priced the same. Claude is $29, $109 and $439 |
What Otterly.ai actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above resolved both ways, per seat or unit where the plan is charged that way. Where a vendor quotes only a yearly figure it is divided by twelve rather than left out, and the Quoted column says which figure the vendor actually publishes.
| Plan | Quoted | Monthly | Over 12 months |
|---|---|---|---|
| LiteUnlimited team members | per month | $29 | $348 |
| StandardUnlimited team members | per month | $189 | $2,268 |
| PremiumUnlimited team members | per month | $489 | $5,868 |
| Enterprise | per month | $1,000 | $12,000 |
| Extra prompts add-on | per month | $99 | $1,188 |
| Google AI Mode engine add-on | per month | $9 | $108 |
Which Otterly.ai plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You want to know whether AI answers mention you at all | Lite | $29 a month, or $25 billed yearly, for 15 prompts on four engines. The cheapest way to replace a guess with a measurement. |
| You are running an optimisation programme and need real coverage | Standard | 100 prompts, unlimited workspaces, API and MCP access at $189 a month. Extra prompts are $99 per hundred from here. |
| You are an agency with several clients | Standard, then apply for agency partner status | Agency partners get 150 prompts on Standard instead of 100, plus pitch workspaces and branded Looker reports. |
| You need Gemini or Claude tracked | Price the add-ons before you commit | Google AI Mode and Gemini are $9 a month each on Lite, and Claude $29, so a full engine set costs more than the plan. |
| You need more than 15 prompts but cannot spend $189 | Consider Peec AI or Frase instead | Peec AI is $80 a month billed yearly for 50 prompts, and Frase includes 50 prompts with a content toolset at $49. |
Verdict by who you are
Solo marketer or founderYes
$29 a month is inside any budget, and 15 prompts is enough to tell whether your category cites anybody consistently.
In-house marketing teamCompare first
Unlimited members is ideal, but Lite's 15-prompt ceiling with no add-on route means the real price is Standard at $189.
AgencyCompare first
Unlimited workspaces and the partner uplift are genuinely useful; price the engine add-ons per client before quoting.
SEO team wanting one platform for everythingNo
This measures AI answers and audits pages for AI readability. It does nothing else.
Should you buy Otterly.ai?
Buy Otterly.ai if…
- Solo marketers and small teams testing whether AI visibility matters to them
- Agencies that need separate client workspaces
- Teams that want four engines covered at the entry price
Do not buy Otterly.ai if…
- Traditional keyword, backlink or technical SEO
- Anyone tracking more than 15 prompts on the cheapest plan
- Teams needing Gemini, Claude or Google AI Mode without paying add-ons
Best Otterly.ai alternative for each job
Chosen by what you are trying to do rather than by which product is closest overall, because the right replacement depends on the job.
| If you mainly need to… | Use | Why |
|---|---|---|
| Track more prompts as the programme grows | Peec AI | 50 prompts at $80 a month billed yearly, 150 at $205, unlimited users throughout. |
| Track AI answers with enterprise controls | Profound | Up to nine engines, SSO and SOC 2 on Enterprise. |
| Measure and optimise in one subscription | Frase | 50 prompts plus research, optimisation and publishing from $49 a month. |
| Add AI tracking to an SEO platform you already pay for | Semrush | 50 prompts a day and four named platforms on Starter at $199 a month. |
Key features
- Daily prompt tracking across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot
- Brand Visibility Index and share-of-voice reporting
- Link citation analysis showing which pages get quoted
- Generative engine optimisation audits, 1,000 URLs a month on the entry plan
- AI prompt research for finding the questions worth tracking
- ChatGPT ads tracking
- Agent analytics for AI crawler and referral traffic
- Looker Studio connector, API and MCP access from Standard
Integrations
- Google Looker Studio
- API
- MCP
- Free public GEO tools
Otterly.ai screenshots
Captured by us in August 2026 at 1440px, unedited. Interfaces change, so these show the product as it looked on the date we verified this profile. Pricing pages are captured from a US vantage point, so the currency shown matches the USD figures recorded above.
Our assessment
Otterly.ai answers the question most teams actually have first: is anybody being cited in our category, and is it us. At $29 a month for 15 prompts across four engines, tracked daily, with unlimited team members and a real export, it is the cheapest honest answer to that question on the market - cheaper than running the manual version for an hour a month. The limits are set where you would expect: 15 prompts is a sample, not a programme; the extra-prompt add-on does not exist on Lite, so growth means Standard at $189; and Gemini, Google AI Mode and Claude are add-ons rather than included engines, which is the one piece of pricing here that reads as unbundling rather than tiering. Founded in Austria in 2024 and one of the first tools in this category, it is a specialist: no keywords, no backlinks, no crawling of the kind an SEO platform does. Buy it to find out whether the problem is real, then decide what to spend.
What works in Otterly.ai
- $29 a month is the lowest published entry price of any AI-visibility tracker we priced
- Four engines and daily tracking at the entry tier, where rivals charge more for either
- Unlimited team members on every plan, including Lite
- Both monthly and annual rates are published, which several rivals do not do
What doesn't
- Gemini, Google AI Mode and Claude are paid add-ons rather than included engines
- The extra-prompt add-on is not available on Lite, so 15 prompts is a hard ceiling
- Standard at $189 a month is a six-fold jump from Lite
- The referral programme is invitation-based rather than open
EveryAny Decision Score
3 of these 8 dimensions are calculated from verified facts; the rest are our judgement, shown as a band rather than a figure unless something specific sits behind them. How each score works.
- Cost position6.7/10
derivedentry tier at $29 a month against a category median of $49 a month across 12 comparable tools
- Portability5/10
derivedpublic API
- Subscription flexibility6/10
derivedfree trial, subscription, monthly billing
- Feature depthModerate
editorialour judgement, with no measurement behind it
- Ease of learningVery high
editorialour judgement, with no measurement behind it
- Collaboration9/10
editorialUnlimited team members on every plan, with unlimited workspaces from Standard.
- AI capability7/10
editorialFour engines tracked daily as standard, three more available as add-ons, plus prompt research and GEO audits.
- Professional adoption6/10
editorialOtterly states more than 1,000 marketers used it within three months of its October 2024 launch and cites TechCrunch coverage in December 2024; there is no current customer count published.
What leaving Otterly.ai would cost
moderate lock-in
Otterly.ai scores on public API. Portability 5/10 ; lock-in is the inverse. How this is calculated.
Otterly.ai competitors and alternatives
| Alternative | Why you might pick it instead |
|---|---|
| Peec AI | More prompts and engines for the money above $80 a month, also unlimited users. |
| Profound | Enterprise controls and nine engines, but one seat and ChatGPT only at $99. |
| Frase | Adds content optimisation and publishing to 50 tracked prompts, from $49 a month. |
Ahrefs
SEO
SEO toolset built on one of the largest independent backlink and keyword indexes.
Checked Aug 2026
Semrush
SEO
All-in-one SEO, PPC and competitive research platform for marketing teams.
Checked Aug 2026
$29 a month buys a measurement, not a programme
Lite is $29 a month, or $25 billed yearly, for 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, refreshed daily, with unlimited team members and 1,000 generative-engine audits a month.
Fifteen prompts is the right size for one question: does anything in our category get cited consistently, and by whom? It is the wrong size for tracking a programme, and Otterly does not pretend otherwise - the extra-prompt add-on is not available on Lite, so the growth path is Standard at $189 a month.
The engine add-ons are the thing to price
Four engines are included. Three are not, and they are sold per plan:
| Add-on engine, monthly billing | Lite | Standard | Premium |
|---|---|---|---|
| Google AI Mode | $9 | $59 | $149 |
| Google Gemini | $9 | $59 | $149 |
| Claude | $29 | $109 | $439 |
On Lite, adding all three costs $47 a month on top of a $29 plan. That is still cheap in absolute terms, and it is the one part of this price list that reads as unbundling rather than tiering. Price the engines your buyers actually use before comparing the headline figure with Peec AI’s three-of-six model choice.
Both prices are published, which is rarer than it should be
Otterly prints the monthly rate and the annual rate side by side, and states that the add-on prices are in US dollars excluding tax. Three of the AI-visibility tools we priced in August 2026 show only the annual figure by default, so the number you compare is not the number you would pay monthly. See the AI SEO tools guide for how that changes the ranking.
It is a specialist, and it says so
There is no keyword database, no backlink index and no crawler in the sense Screaming Frog means it. What Otterly does beyond tracking is audit pages for how readable they are to AI crawlers, and analyse which URLs get cited. Treat it as the measurement layer beside an SEO platform, not as a replacement for one.
Otterly.ai questions, answered
- Is Otterly.ai worth it?
- Otterly.ai answers the question most teams actually have first: is anybody being cited in our category, and is it us.
- How much does Otterly.ai cost?
- Lite $29/month, or $25/month billed yearly; Standard $189/month. The cheapest paid tier we recorded is Lite, published at $29 a month, which works out at $29 a month or $348 over a year. Verified against the vendor's pricing page.
- Does Otterly.ai have a free plan or free trial?
- Otterly.ai has no free plan. A free trial is available: Stated on the pricing FAQ, length not published.
- What is the best Otterly.ai alternative?
- It depends on the job. Peec AI: More prompts and engines for the money above $80 a month, also unlimited users. Profound: Enterprise controls and nine engines, but one seat and ChatGPT only at $99. Frase: Adds content optimisation and publishing to 50 tracked prompts, from $49 a month.
- Can I self-host Otterly.ai?
- No. Otterly.ai is a hosted service only, so your data lives on the vendor's infrastructure.
What this profile is based on
Every claim below is about our work, not about Otterly.ai. A "no" is recorded rather than omitted, because the difference between a tested review and careful desk research is the reader's to weigh. How we research a profile.
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Prices read from the vendor : yes
Read from Otterly.ai's own pricing page on 18 August 2026
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Plans and terms recorded : yes
6 rows, each with its billing period
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Original screenshots : yes
1 captured by us: pricing page
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Sources cited and dated : yes
4 primary sources, each with the date it was read
-
Product used first-hand : no
Not tested. This profile is desk research from primary sources
-
Alternatives used first-hand : no
None, so comparisons here rest on published facts rather than use
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Vendor contacted : no
Not contacted for this profile
Desk research from Otterly.ai's own pricing, referral, about and imprint pages, read on 18 August 2026 through a United States egress. Nobody here has used Otterly.ai, and its tracking accuracy has not been benchmarked against the assistants.
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Provenance and freshness
When each fact was last checked
- Pricing ·
- Plans ·
- Free trial
- Features
- Platforms
- Integrations
- Affiliate programme ·
- Company details ·
Individually sourced claims
-
Lite is $29 a month, or $25 billed yearly, and includes 15 prompts across four engines
Otterly.ai pricing ↗ · checked
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Every plan includes unlimited team members
Otterly.ai pricing ↗ · checked
-
Google AI Mode, Gemini and Claude are priced as add-ons, from $9 a month on Lite
Otterly.ai pricing add-ons table ↗ · checked
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The referral programme pays 20% for the first 12 months and is offered to agency partners and ambassadors
Otterly.ai referral programme ↗ · checked
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OtterlyAI GmbH is registered in Persenbeug, Austria
Otterly.ai imprint ↗ · checked
What has changed
-
August 2026
- First published, with plans, add-ons and referral terms read from the vendor's own pages
- Recorded that three engines are add-ons rather than included
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- Otterly.ai pricing - checked 18 August 2026
- Otterly.ai about - checked 18 August 2026
- Otterly.ai imprint - checked 18 August 2026
- Otterly.ai referral programme - checked 18 August 2026
Spotted something out of date? Email [email protected] and we will re-check it. Corrections are logged on the page.